Head of Social Media

About ASC



The Aquaculture Stewardship Council (ASC) is an independent, non-profit organisation, which sets global standards for responsible aquaculture. ASC promotes responsible aquaculture to consumers through the use of its logo on certified products.

The aquaculture industry is growing strongly and is already supplying more than half of all seafood consumed worldwide, but this growing demand increases the environmental and social footprint associated with this expansion. The ASC certification and labelling programme incentivises improved farming practices by promoting the benefits of responsibly farmed seafood in the market to encourage industry towards achieving environmental sustainability and social responsibility. For more information go to www.asc-aqua.org.

The critical need, benefits and challenges around responsible aquaculture already are topics being discussed on social media platforms by scientists, the aquaculture industry, NGOs, retailers, brands and consumers. To support our strategic objective of increasing visibility and engagement of ASC on social channels, we require a dedicated and experienced professional to build on what has already been put in place and further establish and develop the ASC's social media presence - its channels, content and engagement with various audiences



The Role

We're looking for a Head of Social Media to be based in Europe to help build a credible social media presence across all time zones and languages and establish the ASC as a global authority on responsible aquaculture by:

• Providing accessible and valuable content that is consistent with the ASC brand and relevant to new and existing stakeholders throughout their journeys

• Interacting regularly with our stakeholders, providing high quality content within the short timeframes required online to encourage conversation and collaboration

· Responding positively to feedback to meet online stakeholder needs, and evolve the ASC's social media presence with changes to the medium

ASC are flexible on the European location of this role.

Main Responsibilities:



Channel strategy

• Design and implement platform-specific strategies that align with our overall Marketing Communications and online objectives (e.g. audience awareness, proactive and reactive engagement, traffic generation etc.)
• Support implementation of channel strategies globally through mentorship and coordination of all in-country social media activity
• Develop and continue to improve audience personas and journeys to inform content requirements

Channel management & development

• Own global branded social media channels (including setting up new ones if/when they become relevant)
• Assist in the development of new accounts as more countries introduce social media to their activity
• Ensure ASC channel resource matches expectations of an effective presence on the platform
• Stay informed about new channels in social media and new features introduced to existing channels

Listening

• Conduct ongoing social media listening and social media monitoring using appropriate tools
• Lead efforts to understand our different audience needs and expectations on social channels
• Identify and listen to specific conversations on relevant topics:
• identify the platforms most frequency used
• identify influencers and other important users that could adopt and help us spread our messages
• track development of audience understanding and support for the ASC
• Feed conversation and topic insights into the organisation's discussions on reputation, issue and crisis management

Content development

• Collaborate with other teams across the organisation to develop a balanced and suitably prioritised social media content plan that supports their audience engagement objectives
• Support the development of social content strategies and plans for local execution
• Ensure all content adheres to quality and brand requirements
• Implement SEM & SEO best practice across sites utilising tools to improve performance
• Support the production of social content, including text, image, and video
• Manage editing, approval, and scheduling of all posts for all platforms

Engagement

• Engage with audiences on social channels to further understanding and trust
• Respond quickly to criticism if it's strategically and useful, with a response that adds value
• Create and strengthen partnerships with other stakeholders, organisations and influencers

Campaign development

• Plan, implement and track all paid social activity on global platforms including partnerships with influencers
• Lead the budgeting, design and implementation of campaigns on global channels to support key marketing and communications objectives and projects
• Support country teams across the organisation to budget, design, implement and track paid social media activity and campaigns

Monitoring and Evaluation

• Monitoring social media activity daily to identify and manage critical posts
• Measure, test and provide continual reporting on social strategies, campaigns and activity using analytics tools to determine the success of specific initiatives as they are carried out
• Act on insight to support optimisation and provide immediate feedback
• Provide regular analysis that shows trend data to evaluate the effectiveness of proactive engagement as well

Best practice

• Lead social media development to provide best in class experience for our audiences.
• Ensure ongoing understanding of and adherence to platform best practices
• Lead the development of ASC social media guidelines, as well as quality and brand requirements
• Support country social media teams by providing support and advice that helps them develop their own social media strategies, channels and content that support global objectives and guidelines
• Stay informed about trends and tools in social media, marketing, technology and advertising

Skills and experience

• Fluent in written and spoken English (all materials will be in English)
• Significant experience building a social media presence - preferably gained in a medium-sized organisation undergoing change
• Proven experience of developing and delivering effective social media content plans across a range of platforms
• Exceptional writing skills with the ability to synthesise and repackage information quickly and effectively
• Technical/Science-based writing experience and the ability to distil complex information and make it concise, accessible and engaging for a variety of audiences
• High level of technical/software skills relating to social content development, management, and evaluation
• Educated to degree level or equivalent relevant professional communications experience, (with relevant professional qualification)
• Proactive mindset and problem solver who identifies and creates opportunities and devising innovative ways to engage social media audiences
• To be able to work effectively and efficiently in a highly pressured environment
• Self-driven, results oriented with a positive outlook
• Clear focus on high quality service and return on investment
• Experience of working closely with senior colleagues and strong experience of building networks and relationships to deliver results
• Good interpersonal skills across communication channels and in meetings with ability to influence and handle sensitive situations
• Good interpersonal judgement and ability to interpret and act on information
• Ability to prioritise and manage own workload effectively but also to be flexible and adapt/respond to emerging issues, short deadlines and other demands or challenges
• Ability to lead and manage multiple projects often with competing deadlines
• Experience of operating in an international group or matrix structure would be advantageous
• A passion for social media and wanting to make a difference

Application details



Please email a CV and a covering letter (in English) detailing how you meet the criteria above to:

recruitment@asc-aqua.org

Application closing date: 26th February 2021. ASC reserve the right to close this vacancy early if we receive suitable applications.

ASC take data protection very seriously. We will only use any personal information you may choose to give us in connection with your application for this position. In the event that your application is unsuccessful we will keep your personal information for 6 months, in case any other vacancies arise for which we think you may be suitable. For more information please read our privacy policy, which can be found here; https://www.asc-aqua.org/privacy/