Digital Marketing Executive
- Employer
- PEI Alternative Insight
- Location
- UK
- Salary
- Competitive
- Closing date
- 23 Feb 2021
View more
- Sector
- Technology & New Media
- Contract Type
- Permanent
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Job Details
- Implementation of the SEO and PPC led digital customer acquisition and retention strategy for PEI websites
- Management of SEO as a channel to drive revenue for subscriptions and events
- Management of PPC campaigns, working with an agency to optimise the channel for events acquisition
- Be the SEO expert for the business
- Management of key KPI reports for the digital marketing operations team, using Google Analytics and Data Studio
- General support for the Digital Marketing Operations team
Requirements
- Ownership and reporting on SEO and PPC KPIs, and tracking ROI using Google Analytics and Google Data Studio
- Monitoring PPC agency work to ensure key deliverables are met, working closely with the Head of Digital Marketing Operations and product marketing teams
- Technical SEO maintenance across all sites
- Increasing SERP rankings for our key industry search terms
- On-page optimisation of selected pages for all sites
- Off-page optimisation of PEI sites
- Working with the editorial teams to ensure on page SEO optimisation is included in their workflows
- WordPress web page updates and maintenance
- Regular communications of activity and results to the Head of Digital Marketing Operations
- Regular communications and alignment with product marketing teams
- Regular update meetings with PPC agency to monitor work
- Planning and documentation of implementation of SEO tactics, aligning with the overall SEO strategy for each website
Essential Experience -
- Implementation of SEO techniques to increase key digital KPIs
- Familiar with relevant SEO tools
- Experience with SEO and PPC reporting
- Google Analytics, Data Studio and Search Console
- PPC campaign implementation and optimisation
- Experience in setting up KPI reports and communicating these clearly to stakeholders
- CMS experience, WordPress preferable
- Experience in marketing automation platforms
Essential Knowledge / Skills -
- A good understanding of customer journeys
- Knowledge of standard and current SEO practices, including technical SEO
- Annual Leave
- Pension
- Private Medical Insurance
- Salary Sacrifice Scheme
Salary - DoE
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