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Content Strategist

Hogarth Worldwide
Closing date
23 Feb 2021

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Marketing & PR
Contract Type
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Job Details

What we're looking for:

A highly organized, confident and proactive Content Strategist lead Content and Customer Experience consulting engagements.

The role will advocate for both the customer and the production teams advising on effective, best practice approaches to content and customer experience strategy.

Key responsibilities of this role will be to lead the client engagement, project management and define the strategy. This role will form a pivotal role in the newly formed Content Strategy Consulting team and will work closely with the Head of Digital to implement customer experience strategy across new clients.

What You'll Do
  • Audit content to establish areas of improvements, personas, gaps in customer experience and advise on modular content strategy
  • Implement customer engagement (CE) strategy across markets to drive engagement across a global and local level and ensure a better customer experience
  • Act as a content expert and advocate; advising on effective, best-practice approaches to content and CX strategy as well as sharing learnings and training
  • Define content effectiveness and engagement framework, content guidelines toolkit and KPIs to drive centralised consistency, quality and adoption
  • Develop and implement a content effectiveness measurement framework to assess if all content created adheres to the CE strategy
  • Govern localised materials to ensure brand compliance and collate feedback from local markets
  • Own the Content Library to ensure content is stored and managed to our processes and standards
  • Work with librarians to ensure content best practices, taxonomies and naming conventions are followed
  • Collect, track and analyze content performance
  • Optimise content and production process based on content and customer insights
  • Work with the Hogarth Digital Growth team on innovation initiatives to drive business growth & build new capabilities

What You'll Have:
  • Self-starter disposition, proactive& desire to travel
  • Knowledge and implementation of CX efforts end-to-end, including customer research, strategy, vision, design, development, testing, and associated change management practices.
  • Excellent attention to detail,time management and organizational skills
  • Solid interpersonal skills with internal and external stakeholders
  • Excellent written and verbal communication
  • Strong understanding of culture and emerging trends, and an ability to apply these to content thinking
  • Ability to multi-task and work underpressure
  • Bachelor's degree in marketing, advertising or related field
  • 8-10 years min experience in Customer Experience Strategy
  • Experience working in pharmaceuticals would be beneficial
  • Qualified in Customer Experience strategy or management
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