Customer Acquisition Marketing Manager

*Please include a CV as an attachment when applying for this role*

Acquisition Marketing Manager B2B

London

To £50,000 plus benefits

TP885176

Exciting opportunity to join an innovative and fast-moving property tech business in their B2B team, as a Marketing Manager focusing on the acquisition of SME businesses. Managing the end-to-end prospect journey, you'll build acquisition strategies, programmes and multi-channel campaigns to drive revenue and scale growth across the business.

Key responsibilities

• Manage and execute marketing strategies that drive acquisition - lifting conversion rates, driving marketing qualified leads and growing revenue
• Design, manage and implement campaign strategies across multiple channels
• Generate data-driven hypotheses. Methodically test channels, tactics, and creative to improve marketing performance
• Partner with internal teams to align on strategies to drive revenue and growth.
• Maintain close partnerships with the sales teams to drive quality inbound leads
• Manage website content, functionality and optimisation programmes using AB testing tools
• Adopt industry best practice, seeking new, innovative and exciting ways to engage our SME prospects and drive business impact
• Build and maintain agency relationships by setting goals, providing media assets, performance feedback, and managing budgets

Essential skills

• Experienced in planning, proposition development, audience insights, and measurement to achieve growth within a subscription business
• Significant experience in acquisition-focused paid media channels and a track record of building and delivering high impact campaigns
• Strong commercial drive
• Experience managing cross-functional teams and budgets
• Ability to adapt and flex to work in an extremely fast-paced environment
• Passionate about contemporary, innovative, purposeful marketing

Desired skills

• Experience in/or working for technology companies or digitally native businesses i.e. PropTech or SaaS
• Experience of first-hand use of digital analytics platforms such as Google Analytics/Google Tag Manager/ social media analytics i.e. Linkedin, Facebook, Twitter
• Experience using automation and analytics tools such as Salesforce, Pardot, Zapier, DataStudio