Ready to join the UK & Ireland's most downloaded Health App in its class now poised to hit the US? Ready to join a well-funded health-tech (and member of Apple Entrepreneur Camp) and help change the lives of millions?
If you are a passionate, inquisitive Product Marketer who wants to make things happen now, rather than craft strategies for the next five years, we need to talk…
You'll make the cut if the below sounds like you:
+ You have a gift in communicating highly-technical complex concepts and value statements to non-technical audiences (centered on a deep understanding of products and users).
+ You're inquisitive, bright, human-focused and great at research and writing
+ You've proven experience in Product brand positioning and marketing
+ You can turn raw data into compelling customer stories
+ You have at least 2 years B2C Product Marketing experience with a fanatical need to understand human behaviour through research.
+ You have great Digital product knowledge and understand App development.
+ … you're bright, bold, and truly care about helping to maximise our users’ wellbeing.
Product Marketing Manager – Health-Tech App Start-Up
UK Remote – Reach of London post Covid
£45,000 – £60,000
Plus Perks – Stock Options, A nurturing, progressive Culture. A holiday policy works on the basis of accountability: be reliable, get your work done, and take as much time off as you need.
Who we are:
We are a digital health startup. Our app learns how people manage insulin and provides them with personalised guidance to enhance their wellbeing.
We use science, engineering and design to help people with diabetes who take insulin make the best possible decisions about their self-care.
We’re making an “on device” mobile app that learns how people with diabetes do their self-care and gives them personalised support, when they need it. We’re pushing the limits of the platform so that our users can trust we’ll give them the right response, regardless of their connectivity.
We are the most downloaded diabetes app in the UK & Ireland and are planning to roll the app out to the US this year.
We have also won selection into the Apple Entrepreneur Camp which supports BAME and Female diversity in technology.
We want to make life better for people with diabetes and need more of them to know we exist. Once potential users do know about us, how do we build an accessible, consumer-grade product that they trust, and keep them coming back? People with chronic conditions are essentially their own doctors, there is a landscape waiting to be defined as we uncover how technology can help with their self-care. As the sole Product Marketer within a cross-functional product team, you’ll help us find answers to questions like these.
We embrace big personalities and strive to unleash people’s excellence, encourage vulnerability and preach love and respect for each other and our users. In exchange for your start-up moxie and talent, we can give you a voice that could have an enormous impact on our business, in a supportive environment where you’ll deliver great things, innovate and grow.
You will get to:
+ Keep your ear to the ground, listen to the people we’re trying to reach and understand the needs behind what they express. You’ll articulate what we offer through researching, assimilating, conceiving & delivering targeted messaging.
+ Develop in-app messaging.
+ You will help determine how we use behaviour change methodologies, psychosociology and psychoeconomics to foster the necessary mindset shift via efficient storytelling inside and outside the app. This we believe is key to help our users reach their goal of better health outcomes and decreased mental load.
+ Upgrade our understanding of our users’ needs, their pain points and our competitive landscape. You’ll do this through market and user research, turning insight into positioning and customer-facing messaging.
+ Support us establishing our product market fit and communicating this to our users.
+ Contribute to putting together the narrative for product-focused ads.
+ Define the success metrics for long-term user-adoption, along with being responsible for measuring and communicating these to the business
+ Take responsibility from announcement through to measuring adoption and LTV over time.
+ Use all the digital marketing tactics in your toolkit (notifications, email, in-app functionality) as you think best across the user-journey so that features are easily discovered, understood and adopted, taking Quin’s user communications to the next level.
+ A passion for our mission . You want to help solve a complex problem and make life better for people with diabetes. You’re fanatical about connecting with our audience, researching and understanding human behaviour
+ Hustle. You get sad if you’re not multitasking and context-switching
+ Collaboration. Cross-functional and iterative, you’re instinctively agile and always looking for better, not perfection.
+ Creativity. Your writing is clear, jargon-free and approachable and your ideas are grounded in execution. Your work will build the relationship we want to have with our users. You bring this clarity and creativity to all of your product-related content; whether you’re making product video or an onboarding campaign
+ Passion. You are human focused and have a way with words
+ Digital product knowledge. You know how apps get built, because you’ve worked with product teams. But more importantly, you’re obsessed with our relationships with our phones and the consumer behaviours around them
+ Spirit. You want space to make mistakes that you can learn from, that open debate, and solve interesting problems.
We challenge conventional thinking within the medical and pharmaceutical worlds. We work with a massively diverse set of user needs, turning human experience into science. We believe the more inclusive we are, the better our product will be. To do that, we’ve created an environment where everyone can bring their whole selves to work, and we welcome applications from all.
Interested? Apply here for a fast-track path to our Talent Manager Holly.
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.