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Social Media Marketing Manager

Voyage Travel Marketing
Bulverton, UK
Closing date
29 Jan 2021

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Marketing & PR
Contract Type
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Job Details

A boutique travel marketing agency in Devon is seeking a creative, detail oriented and highly organised social media marketing manager to promote our luxury hotel and resort clients. The role is based at our office in the lovely seaside town of Sidmouth, Devon (near Exeter) but will be remote working to start. This is an amazing opportunity for a driven marketing manager to grow with our agency, while working with hotels in amazing destinations.

The successful candidate will assist with creating, managing and implementing social media marketing efforts for our hotel and resort clients, including management of social media advertising initiatives. This includes some copywriting, account management, social media posting, community management and all aspects of social media marketing and advertising. The Social Media Manager will also assist with hotel eCommerce projects as needed.

Ideally we will be looking to hire immediately but will consider candidates requiring a notice period.

The role will be remote working to start with the potential need to work from our Sidmouth office in future. The post could be part-time to start if necessary but will need to be full-time in the coming months.

More specific responsibilities include:

  • Manage all client social media marketing efforts from start to completion
  • Choose compelling visual assets, UGC and video for client social media content, ads and Stories
  • Liaise with hotel managers and marketing staff to manage social media efforts
  • Lead social media client meetings, sharing performance and recommendations
  • Directly manage all hotel social channels (Facebook, Instagram, Pinterest, Twitter)
  • Use Canva, Sprout, and other social media tools to implement marketing efforts
  • Design compelling Stories and Instagram Guides
  • Act as brand champion, ensuring full compliance and understanding of hotel brand standards, brand style guides and general tone of voice
  • Develop and curate engaging and compelling content headlines for social media
  • Monitor all social channels regularly to check for accuracy
  • Add hotel and destination events to Facebook Pages
  • Assist with social media advertising management
  • Assist with choosing compelling photography for social media posts
  • Ensure Instagram grids follow design best practices and colour themes
  • Manage all scheduling of social media editorial content and assist with copywriting
  • Proofread and edit all social media posts to ensure they align with hotel objectives
  • Assist with community management, to include consumer inquiries on social channels
  • Interact with partners, fans, influencers, tourism boards and bloggers on social media
  • Implement strategies to grow social media audiences
  • Create and execute social media promotions and giveaways
  • Analyze monthly social media reports and recommend strategies to improve metrics
  • Use social media to identify trends, issues and areas of opportunity for the hotels
  • Distribute social media guest complaints to relevant hotel contacts
  • Ensure consistent messaging across all social media channels
  • Work with third-party vendors and other client marketing agencies
  • Support the eCommerce team with email marketing and website projects as needed

Required Skills and Experience

  • 3-5 years proven work experience in social media marketing
  • Education or certification in marketing, PR, journalism, tourism or social media
  • Experience working with Facebook, Instagram, Pinterest, Twitter in a business setting
  • Strong communication and presentation skills
  • Excellent organization and project management skills
  • Excellent grammar and editing skills required
  • Knowledge of the latest trends and best practices in social media
  • Experience with choosing quality imagery and design best practices
  • Knowledge of Microsoft Office and social media creation tools

  • Hotel or travel industry experience a strong plus
  • Knowledge of the U.S. travel industry and grammar
  • Experience using Sprout, Canva, Creative Hub and PhotoShop
  • Facebook Ads Manager working knowledge

Applicants who do not already have legal permission to work in the United Kingdom will not be considered.

Job Type: Full-time
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