Digital Marketing Manager

The Digital Marketing Manager will focus on all aspects of digital marketing including presenting a new strategy, new product development, and growing online audiences. Digital project management is a significant part of this role with an opportunity to integrate the digital strategy across the organisation and establish the road map for future development, while leading a dynamic digital marketing team.

Client Details

This Liverpool based market leading business in the financial services industry provides a wide range of services to commercial and private clients across the UK. First class service and a customer focused approach, along with a high quality calibre of partners reflects in their results, recording year on year growth for the last 10 years.

Description

The Digital Marketing Manager will be responsible for the following:-

• Create innovative, successful and measurable digital marketing campaigns to drive growth and qualified leads to sales
• Work with the Head of Marketing to create and implement an impactful digital marketing strategy
• Layer key tactics successfully across marketing automation, online marketing, paid demand generation, social media, media & other channels to attain program success
• Manage, motivate and develop a dynamic team of marketing executives
• Engage cross-functional teams through campaign planning and execution lifecycle
• Landing page testing and redeveloping the website across including SEO strategy
• Lead scoring and nurture campaigns along with A/B Testing for both acquisition and retention
• Management and integration of existing salesforce database
• Track and analyse conversions and website performance
• Deliver and respond to metrics and continually iterate and evolve the program

Profile

The ideal candidate for the Digital Marketing Manager position will have the following skills and experience:-

• Experience working in the professional service industry
• Experience using data analysis techniques to improve ROI and create future campaigns
• Relevant experience working in a full, hands on digital marketing role
• Experience running in depth automation campaigns
• Experience with Pardot and Salesforce will be very advantageous
• Experience in a results driven marketing environment with an ability to articulate and focus upon ROI at all times

Job Offer

As well as a competitive salary the successful candidate will enjoy a host of company benefits, including a generous holiday entitlement and free on site parking.