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Digital Marketing Manager

Newcastle Upon Tyne, UK
Closing date
28 Jan 2021

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Marketing & PR
Contract Type
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Job Details

Digital Marketing Lead

This is a rare opportunity to join one of the most exciting enterprises in the North East of England and directly contribute to the success of the business.

We are now looking for an experienced digital marketing lead to take responsibility for the digital implementation of the company's marketing strategy for B2B and B2C sales.

The successful candidate would have an excellent understanding of E-commerce and digital marketing, but more importantly the passion and drive to succeed

Responsible for the technical implementation of the company's marketing strategy including website management, social media channel management, email automation, CRM and web analytics

Digital Marketing Skills:
  • Implementation of web, social and email marketing strategy
  • Understanding of current online marketing concepts, strategy and best practice
  • Experience of HubSpot or similar CRM tool, Google Ads, Facebook, Instagram, You Tube and LinkedIn marketing tools
  • Management of digital spend and improvement of conversion rates and average order value (working knowledge of ad spend in Google Ad Manager and Shopping Campaigns)
  • Analytics - e.g., Sales - Conversion analytics/ Google analytics/ HubSpot reporting

Website Management:
  • Owning the website content management system (CMS) with editing/build skills
  • Experience of Shopify, Squarespace and HubSpot integration
  • Knowledge and experience in content and technical SEO, paid and organic search

CRM Management:
  • Support Business Development Manager in the use of HubSpot/ similar CRM tools

Essential to the role:
  • Energy and drive to join our high-paced, ambitious team
  • A track record in implementing digital marketing strategies
  • Self-leadership and discipline to drive the timely technical implementation of the marketing strategy
  • An organised approach to delivering tasks on time and a passion for getting things done
  • Ability to balance commercial and data driven decision making with creative flair
  • Open, objective, and solution-driven communication within the team to enable the success of the wider business strategies
  • Demonstrates flair and desire to identify new marketing opportunities in an emerging market
  • Understanding of eCommerce strategy, optimisation and best practices
  • The ability to refine the online customer's experience
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