Senior Data Scientist - Marketing

Marketing Data Scientist

London/ Remote (1 week office, 3 weeks remote)

Salary to £60K

Fantastic company:

Insurtech with a unique product disrupting the motor insurance market

Tech & data driven, mobile first with a real focus on Customer Experience

Established start-up, secure and trading well

Employee development and wellbeing at the forefront of their people policy, including budget for professional development AND for wellness

Responsibilities:

- Resident expert for marketing data science and how that links to financial

performance (including Incrementality Models and Marginal Return Analysis)

- Support the marketing team to ensure we are constantly improving our

marketing strategy, and optimising our marketing spend

- Own the build out of the marketing data analysis stack including data pipeline,

- Tagging and Attribution Modelling

- Lead analysis and decision making across marketing attribution and ROI

- A/B testing strategies for adverts, tools, design and experience

- Work with Pricing to develop LTV and ROI models to understand fully the best levers

for efficient growth within insurance

- Mentor and support junior marketing analysts

Requirements:

- Academic background in mathematics, statistics, data science or machine learning

- Experience applying statistical and ML models in increasing business value ideally for a

subscription product such as insurance

- Hands on experience in multi-touch attribution modelling and report automation

- Ability to communicate complex problems to stakeholders with different technical

skills

- Experience mentoring or managing junior analysts

Comfortable using Google Analytics and facebook for targeted marketing

- Experience using data from appsflyer, mixpanel (or similar) and linking to internal

financial data to link to financial transactions

- Experience with SQL, Statistical modelling packages (e.g. R and/or python)

Please apply with your CV or contact Alex Williams at Gerrard White Consulting for more information.