Senior PPC Executive

Central Employment are delighted to be working with a growing in-house marketing team based near Newcastle, part of a growing consumer focussed brand with a thriving UK customer base. They are true market leaders, offering bespoke services to meet customer's needs. They are looking to recruit a Senior PPC Executive, to grow their Paid Search function, working closely with other talented digital specialists in Social, Paid Social, Email Marketing, Content and SEO.

Main Duties & Responsibilities

• Managing, developing & executing strategy primarily for paid search and also for retargeting across display & social networks.
• Utilizing & identifying technology or tools like bid management software or AdWords scripts to drive overall performance & scaling activity.
• Constantly looking for new opportunities within paid search & other channels to help drive performance. Identifying key tests, using a data-centric approach to inform decision making & scaling winners.
• Continual optimization of paid search campaigns through on-going campaign refinement via search query analysis, ad copy testing & optimization etc.
• Ownership of tracking & attribution across marketing channels to help inform budget and progress towards hitting targets/goals.
• Creating & managing all reporting across channels for key KPIs. Feeding back weekly & monthly insights to senior management.
• Providing thought leadership across paid search and digital marketing for the business.

Experience & Skills - Required

• Circa 3 years' dedicated experience managing large scale paid search campaigns (either agency or client side).
• Experience using bid management to manage paid search campaigns.
• Expert knowledge of Google AdWords & Bing Ads.
• Understanding of Paid Social, Programmatic and Display channels
• Expert use of Excel
• Strong knowledge of Google Analytics
• Knowledge of tracking & attribution technologies
• Analytical & data-driven individual
• Excellent communication skills
• Keeping up to date with industry trends, new technologies and processes.
• Google AdWords certification.