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Senior PPC Executive

Employer
Central Employment Agency Limited
Location
Newcastle Upon Tyne, UK
Salary
Competitive
Closing date
27 Jan 2021

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Central Employment are working in partnership with a leading digital performance specialist, with the appoint of a Senior PPC Executive.

Main Duties & Responsibilities
  • Managing, developing & executing strategy primarily for paid search and also for retargeting across display & social networks.
  • Utilizing & identifying technology or tools like bid management software or AdWords scripts to drive overall performance & scaling activity.
  • Constantly looking for new opportunities within paid search & other channels to help drive performance. Identifying key tests, using a data-centric approach to inform decision making & scaling winners.
  • Continual optimization of paid search campaigns through on-going campaign refinement via search query analysis, ad copy testing & optimization etc.
  • Ownership of tracking & attribution across marketing channels to help inform budget and progress towards hitting targets/goals.
  • Creating & managing all reporting across channels for key KPIs. Feeding back weekly & monthly insights to senior management.
  • Providing thought leadership across paid search and digital marketing for the business.

Experience & Skills - Required
  • 2 to 3 years' experience managing large scale paid search campaigns (either agency or client side).
  • Experience using bid management software like Marin, Kenshoo, Adobe Media Optimizer or DoubleClick Search to manage paid search campaigns.
  • Expert knowledge of Google AdWords & Bing Ads. Strong knowledge of Facebook Ads & programmatic display.
  • Expert use of Excel
  • Strong knowledge of Google Analytics
  • Knowledge of tracking & attribution technologies.
  • Analytical & data-driven individual
  • Excellent communication skills
  • Keeping up to date with industry trends, new technologies and processes.
  • Google AdWords certification.

Experience & Skills - Desirable
  • Experience of managing paid search campaigns within the digital services sector
  • Experience of managing Facebook Ads or programmatic display across display exchanges.
  • Experience managing dynamic remarketing campaigns via Criteo / AdRoll / Google Display Network or other providers.
  • Google Analytics Individual Qualification
  • Experience using AdWords Scripts or VBA for campaign management & reporting.
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