Performance Marketing Manager Paid Channels

We have an exciting opportunity for an experienced Performance Marketing Manager in Paid Channels to join one of FTSC top 250 companies, which provides market-leading consumer products and services including Financial Services and Telecommunications. This is a new role and reports directly to the Head of CRM working closely with a 3rd party agency.

Your responsibilities will include -

• Day to day running of all of paid channels including Paid Search, Display, YouTube advertising, Facebook & Instagram
• Working alongside an external agency for day to day optimisation of paid accounts to drive down CPA and improve ROI
• Advise on best practices of on-site SEO to ensure rankings are stable and growing in key areas
• Managing the digital budget
• Working closely with product teams , UX and Design to ensure customer journey is at front of mind for Digital Acquisition
• Reporting of key digital metrics for focusing on actionable insights and attribution.
• Understanding of the digital acquisition - PPC, SEO, Display, Affiliate, Paid Social Channels
• Understanding of paid campaigns on Google (Ad words & You Tube), Bing, Facebook & other online acquisition channels

Candidates will need to have:-

• Drive and determination to work through data to develop a strategy, co-coordinating the processes to deliver it
• Excel at project management and the execution and delivery of marketing activity
• Organisational skills, solutions-focused and dynamic, with an excellent eye for detail

• Strong and persuasive, as well as the ability to build partnerships

Excellent benefit package is offered to the successful candidate with the opportunity to develop in a growing company

Marketing Performance Manager Paid Channels