WORKING FROM HOME
This role reports to the Senior Global Marketing Manager and is part of the global marketing team driving business performance and building brand exposure of three fast-growing business units in Eurofins Group: Consumer Products Assurance (CPA), Softlines & Leather (S&L) and Toys & Hardlines (T&HL).
The candidate will be exposed to global marketing landscape and work in a highly dynamic B2B environment. This is the right post for any marketer who always looks for new endeavours and vibrant elements in life, as well as enjoys meeting people of varied culture and backgrounds.
The management and delivery of day to day marketing activities across a variety of digital and offline channels in a fast-paced B2B environment. Working as part of a compact team, you will handle comprehensive traditional and digital marketing projects.
Stay in line with business objectives and marketing KPI's to drive leads
Measure the effectiveness of different campaigns and channels including websites, social media, email campaigns, webinars, trade associations and media partnership
Brand exposure and presence
Plan and execute projects to raise brand awareness in the industry
Establish Eurofins as the leading technical voice among existing and potential clients
Develop content for marketing materials e.g. brochure, email campaigns and videos
Copywriting of collaterals e.g. technical articles, newsletter and case studies
Arrange in-house webinars with technical teams
Offer support to virtual events in Europe and the U.S.
Database and funnel management
Ensure proper CRM implementation and adoption by sales teams with
Drive accurate funnel management
Build collaborative relationships with internal teams
Channel communications to an internal audience effectively