We are looking for a creative and experienced Product Marketing Manager for a leading Cyber Security company. Focusing on understanding and improving human behaviour rather than systems, we help organizations improve cyber hygiene, compliance, and proactive security in real-time. The Product Marketing Manager will own the strategy, content creation, and brand building to drive the global growth of our cyber business.
You will work with the marketing team alongside product and sales teams, to ensure the product value is effectively communicated, by:
Building out positioning and messaging for each product release
Researching targeted keywords, planning topic clusters, and writing and creating collateral to improve position on SERP and SEO
Analyzing competing industry products, defining product differentiation and messaging
Creating product marketing and sales enablement content, such as sales materials, industry and solution brochures, white papers, videos (scripts), website copy, newsletters, and blog posts
Planning on-going demand generation programs and campaigns together with our Digital Marketing Manager
Liaising with and supporting field marketing activities
Being a strong cybersecurity advocate
We are looking for someone who has:
A good understanding of the cybersecurity market, product types, and technology
3+ years experience with Product Marketing, preferably B2B marketing
Exceptional research and analytical capabilities to synthesize market, customer, product, and competitive inputs into marketing messaging
A demonstrable record writing versatile content that stands out from the crowd
Experience with the inbound methodology, defining buyer personas, keyword research, and marketing automation tools
A Bachelor's degree in Marketing, Communications, Public Relations or related field
It is also considered a bonus if you:
Are experienced with Hubspot or other similar CRMs
Have experience adding content to websites, and writing and posting social media posts
Have an understanding of SEO and SEM
We think you could be a good fit if you are a team player who thinks holistically, enjoys solving complex problems, and thrives working autonomously, while not afraid to ask for input and learn from your teammates if you're stuck.
Does this sound like you? We'd love you to apply, even if you don't meet 100% of the requirements and qualifications.
What we offer
Attractive salary with the possibility for stock options
A remote-friendly organization, with colleagues working remotely either part or full-time
A startup with solid financial backing and a long-term horizon
A diverse group of awesome colleagues, working on anything from user experience and design to software development, machine learning, product development, and sales
Mayflower is acting as an Employment Agency in relationship to this vacancy.