Senior Customer Marketing Manager (Law)

BPP University
Closing date
11 Feb 2021

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Marketing & PR
Contract Type

Job Details

Driving positive customer experience and cutting-edge strategy

Be the source of all knowledge as you create and implement an effective marketing strategy - utilising key insights to connect law audiences with products and services designed to meet their exact needs. Enhancing our customer journey understanding and building a deep understanding of our law audiences, products and the legal sector, you'll be the driving force behind customer-led initiatives to further define BPP's features and benefits.

What you'll be doing
  • Continually using data and insight to develop a solid understanding of the motivations and barriers for our law audiences
  • Enhancing our customer journey understanding to drive better experiences and profitability
  • Working with colleagues across our sales and marketing team to engage our customers in the right next best action
  • Implementing initiatives that will increase conversion at each stage in the buying cycle
  • Undertaking proactive research to develop knowledge of each law audience
  • Undertaking regular competitor analysis and benchmarking
  • Formalising anecdotal feedback and action improvements
  • Using audience and market insights to inform product and service offering
  • Bridging short-term execution and long-term vision

Join the BPP Family

The world is changing. Help us disrupt, innovate and achieve our collective goal of Building Careers Through Education. Established for over 40 years, we're a global education provider delivering diverse qualifications for professionals at every stage of their career.

Committed? Passionate? Self-determined? Now's your chance to be part of our exciting world.

What we're looking for
  • Solid experience at a senior level in a complex organisation
  • Strong background of working across multiple customer groups and product lines
  • Demonstrate past examples of utilising customer insight to inform strategy
  • Ability to always act with integrity and credibility
  • Excellent at prioritising, multi-tasking, and working well under pressure
  • Great communication skills - both verbal and written
  • Strong organisational skills
  • Ability to work autonomously

Sound like the perfect fit ?Apply today.

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