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Group Head of eCommerce

Games Workshop
Nottingham, UK
Closing date
16 Jan 2021

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Marketing & PR
Contract Type
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Job Details

Are you ready for the biggest challenge of your career? Are you a commercial leader with a proven track record of implementing strategy, building structures and developing teams? Do you have bags of drive and energy? Are you decisive and urgent? Can you grow our global online business sustainably and profitably? Can you do this without harming our bricks and mortar retail stores or our valued independent partners?

Yeah? Then read on. We might just have a job for you.

First though, we value honesty at Games Workshop, and running eCommerce here isn't like running it elsewhere.

We don't discount so you can't run price promotions. Not ever. We don't have spare inventory to be cleared out, so there's no end of line promotions either. We've hundreds of SKUs and they're all valuable to some but not all of our customers, so there's no "golden goose" to flog. The Warhammer hobby is too complicated to rely on AI recommended or related products. So those are out. You'll need to keep costs down (we prefer to invest in making more great products for our fans) so you won't be able to fall back on expensive agencies to advise you or run your campaigns. That also means we prefer to rely on organic reach. Our SEO is just fine, so there's no room there. Our platform is outdated (we'll need you to scope and deliver a new and better one) but in the meantime there's little that can be done with how the site behaves. Our logistics sit within another team so you won't be able to directly affect our delivery offer either. Finally, we're the manufacturer, distributor and retailer of our products, and so we're subject to more restrictions and legal considerations than most online businesses.

That's a lot about what you can't do.

What about what you can do? Well, that's down to you. We can't wait to hear why you're the right person to take hold of our online sales and further our goal of allowing our customers to buy whatever Warhammer product they want, wherever they are in the world and however they like to shop. We're especially excited to find out how you're going to deliver double digit growth year-on-year!

To succeed in the role you'll need to deliver profitable sales growth globally, including £2M new money in China and £1M new money in Japan. You'll also need to deliver a huge digital transformation project that redefines how we engage with our customers.

Make no mistake this is a senior role at one of the FTSE 250's fastest growing companies. We might not have fancy titles here (they just don't work with our culture) but for context, elsewhere this would be badged as a director level role reporting to a C-level position. The right person will find themselves with a long career here and have plenty of opportunities to grow.

One final thing, please take the time to understand our business before applying.

You will be responsible for owning and delivering the strategic direction and sales performance of

Games Workshop's global online business encompassing our online stores, marketplace partner's, app stores and whatever else the future holds!

At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work. Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is just as important as your skills and experience.

The Warhammer World site is based just outside of Nottingham city centre and benefits from a nearby tram stop and free onsite car parking.

In return for your hard work, you will receive 33 days holiday per year (including public holidays), matching contributory pension scheme up to 7.5%, profit share bonus (subject to GW meeting profit targets) and option to join our Share Save scheme. Oh and let's not forget, a staff discount of between 25% and 50% on our products!

How to Apply

To apply, please send us a letter or a video telling us why you want this job. We select candidates for an interview based on what they tell us in their letter or video. This is a great opportunity for you to let us know that you understand what we are looking for.

No letter or Video. No interview.

Please include an up-to-date CV to support your application. When you're ready, please click apply.

Closing Date: Applications must be received by midnight on the January 3rd 2021
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