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Senior SEO Executive

Pavers Ltd
North Yorkshire, UK
Closing date
27 Jan 2021

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Marketing & PR
Contract Type
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Job Details

We are looking for a full time Senior SEO Executive to join our rapidly growing Marketing team and drive SEO performance for our successful, family-owned-and-run, retail business, Pavers. This role is flexible and can be based at either our York Head Office or London (Clerkenwell) satellite office. The ideal candidate would be expected to work at least 3 days per week in one of the offices along-side some home working, but we are primarily interested in your skills and ambition, not your ability to commute.

Pavers has been trading for almost 50 years and is a highly profitable and growing business with a strong balance sheet and a turnover in the region of £150m. In 2018 we also acquired the Jones Bootmaker and Herring Shoes footwear businesses, with the group now employing over 1500 people in total.

We are in the process of moving our digital marketing from agency based to inhouse and this role will take a lead in this transition and be at the forefront of plans to more than quadruple turnover in the next 5 years. You will be responsible for the SEO performance of both Pavers and Jones Bootmaker.

We are looking for someone with significant hands-on experience and the confidence to define and build an in-house SEO team, as well as upskill the existing marketing team. The role has great potential for personal career growth as the department grows and would suit an ambitious person capable of building a team around them and wanting to develop into a senior marketing role.

Main duties of our Senior SEO Executive

Technical SEO Audits and recommendations

Site architecture and navigation optimisation

Keyword research, analysis and landing page optimisation

Seasonal content plans

Backlink audit & link building, working closely with PR

Architecture, content & backlink audits

Requirements to be our Senior SEO Executive

A strong working knowledge of the full range of SEO concepts, how to manage and optimise a large ecommerce website and deliver consistent results

Demonstrable experience of the key suite of SEO tools such as Google Analytics, Google Search Console, Semrush and Screaming Frog Spider

A good understanding of the other concepts of digital marketing and the main channels and techniques - Paid Search, Social Media advertising, Affiliate Marketing.

Minimum of 4 years' experience working in digital marketing, specifically SEO

Excellent time management and highly organised

Be open minded, adaptable, intelligent, and open to change

Display a coaching and mentoring style to maximise your team's potential

Display personality and humour, with a professional and positive attitude

Passion for fashion/footwear

High attention to detail

Commercial awareness

Advanced MS Office skills

Bonus & Benefits you will receive as our Senior SEO Executive:

Salary: £Competitive, plus regional cost of living allowance if London based

Generous Staff Discount

Discretionary Bonus

Death in Service

Holiday Entitlement (Increases with service)

Company Contribution Pension

Access to RetailTRUST (Wellbeing Support)

Access to RetailCURE (Financial Support)

About Us

Pavers Shoes is one of the UK's leading shoe retailers. Established in 1971 we remain family owned and run, and also own and operate the Jones Bootmaker and Herring Shoes brands. Together we have over 170 stores in the UK and Ireland, and over 1,500 people in our ever-expanding family. In 2020 we have been voted one of the Top 20 Retailers in the country to work for (Retail Week/Glassdoor), been recognised in the Sunday Times' Top Track 250, and also won Best Footwear Retailer (Multiple) at the Drapers Awards.

We are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and that the better we look after you the better service you will provide our customers, so we always try and do the right thing by our people.

We strive for diversity of thinking across the business and believe strongly in supporting our local communities. In 2018 we donated over £2.2m to establish the Pavers Foundation, with the specific purpose of providing grants for causes important to all our colleagues in the areas of health, education, and community. In terms of the environment, we are constantly seeking to reduce our impact, are working with One Carbon World to become Carbon Neutral, and already have one of the largest solar arrays in the North-East of England on our warehouse generating clean energy.

If this sounds like the kind of business you'd like to know more about, we'd love to hear from you - please apply today for the role of Senior SEO Executive!

did we not update this to include reference to the awards we won last year??
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