Employer Brand and Recruitment Marketing Campaigns Manager

BAE Systems
Farnborough, UK
Closing date
6 Feb 2021

Job Details

Employer Brand and Recruitment Marketing Campaigns Manager

The Recruitment Marketing and Employer Brand team is brand new to BAE Systems, and this creates a fantastic opportunity to join a dynamic and future looking team right from the beginning. As part of this new team we currently have a vacancy for an Employer Brand and Recruitment Marketing Campaigns Manager to be home-based, with travel to our sites in Farnborough, London and Preston.

As an Employer Brand and Recruitment Marketing Campaigns Manager your role will involve capturing data on campaign activities performance and making recommendations for optimisation. You will have a keen eye for talent competitors' recruitment marketing campaigns and be feeding insight into the organisation to inform ongoing strategy. You will partner directly with stakeholders both within the businesses and in in the Resourcing Centre of Expertise to understand specific challenges affecting attraction and recruitment or employer brand challenges.

This role will allow you to act as a trusted advisor, bringing insight, robust thinking and best practice to campaign approaches. You will use excellent partnering and influencing skills to work collaboratively with stakeholders and will build positive working relationships.

Your main responsibilities as Employer Brand and Recruitment Marketing Campaigns Manager will involve:

Works as an SME and business partner to develop campaigns that address key business recruitment challenges and positively influence perception of BAE as an employer.

Analyses industry insights and market wide creative trends and innovation to inform short and long term campaign approaches that drive ongoing campaign performance improvement and inform future development roadmap.

Acts as a trusted advisor, building positive and effective business relationships, working collaboratively to provide specialist insight and expertise.

Manages, leads and delivers projects to deliver agreed business/functional outcomes, taking ownership of delivery on time, on brief, on brand and on budget.

Agrees briefs, and prepares responses to be presented to stakeholders which outline campaign strategy and delivery

Ongoing communication with stakeholders at key milestones to ensure they are engaged and included, bring them on the journey throughout the campaign development process.

Planning and optimisation whilst campaign in flight to optimise budget split, geographies, time of day/week, A/B testing

Deploy campaigns across several channels, typically to include PPC, Programmatic display, digital advertorial content, partnerships and e-shots/email campaigns.

Ensures PCA process for individual campaigns and leads analysis across campaigns to drive continuous improvement for future projects. Provides analytical insight and has the ability to interpret, manage and manipulate data with an excellent attention to detail.

Works with recruitment marketing channels manager and co-ordinator to effectively deploy campaigns in "owned" channels as part of the campaign channel mix.

Your skills and qualifications:


Detailed knowledge of recruitment marketing and employer brand campaign development and deployment.

You should have good understanding of how effective campaigns are developed including strategic and creative development processes, asset production, media buying and campaign measurement and optimisation.

You will have experience of optimising a campaign whilst it is live analysing a dashboard of data and evaluation of the ROI on an ongoing basis

You will be a subject matter experts in asset production, media trends and audience insights that impact effectiveness e.g. video consumption insights, platform enhancements, new content formats and so on.

Track record working with multiple and diverse business stakeholders

You will be proactive in keeping yourself updated on cutting edge technology and digital trends

The individual would be an experienced professional with technical expertise in using audience segmentation and insight to influence specific groups in positively influencing perceptions of BAE systems as an employer.

You will be confident managing vendor relationships and should be experienced in effective agency management best practice and relationship governance


Previous line management experience

Digital Marketing Institute Diploma

What we're looking for in you:

You must be able to work effectively as part of a team and line manage one or two direct reports. You will have strong organisational skills and able to work under pressure. In addition you will have the ability to flex and adapt in line with business priorities.

Location: Home based with travel to Farnborough, London and Preston BAE Systems sites.

Salary: Competitive - dependent on skills and experience

Benefits: Our employees receive an excellent benefits package which includes a competitive pension scheme, enhanced annual leave allowance and a Company contributed Share Incentive Plan. We also offer a range of additional benefits such as flexible working, an employee assistance programme, Cycle2work and many local and national employee discounts. Some employees may also be eligible for an annual incentive.

BAE Systems

BAE Systems is one of the world's leading global defence, security and aerospace companies. We work at the cutting edge of technology, creating more than 100 new inventions every year for customers in over 100 countries.

Head Office

If you'd like to make a real difference where it counts, BAE Systems is the place for you.

We recognise that an inclusive and diverse workplace - where all employees feel respected, valued and able to achieve their full potential - is vitally important. Not only does it inspire creativity and collaboration, it's good for business. We celebrate our differences and believe our diverse skills, abilities and perspectives strengthen our culture and our overall performance.

We welcome applications from all suitably qualified people.

Please be aware that many roles working for BAE Systems will be subject to both security and export control restrictions. These restrictions mean that factors including your nationality, any previous nationalities you have held, and/or your place of birth may limit those roles that you can perform for the organisation.

Due to the volume of applications we receive, we sometimes close our vacancies early. It is therefore advisable to apply as early as possible if you would like to be considered for a role with BAE Systems

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