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Digital Marketing Executive - PPC specialist

Employer
Vacancy Filler
Location
Buckinghamshire, UK
Salary
Competitive
Closing date
21 Jan 2021

View more

Sector
Marketing & PR
Contract Type
Permanent
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Job Details

The ideal candidate will have a minimum 2 years experience in planning, implementing and analysing campaigns across paid digital marketing channels and be able to pro-actively review accounts to identify trends and opportunities to optimise performance. Experience with search, shopping, display and social ads is a must.

Analytically minded with excellent numerical and problem-solving skills and a positive attitude are all essential attributes. A keen interest in the outdoors, clothing/retail and outdoor activities would also be an advantage.

Essential Skills:

Demonstrable track record of driving PPC performance, with proven business results.

Google AdWords certified and experience managing campaigns with Facebook Ads Manager.

Excellent all-round analytical skills that include advanced knowledge of Excel, Google Analytics and report/KPI generation.

Other Desirable skills:

Google Optimize and Google Search Console.
A good knowledge of working across all areas of PPC, including Bing Ads, LinkedIn and YouTube

Experience handling large data sets
Google Ads certified.
Advanced knowledge in Excel and Google Analytics.
Data Driven mindset.
Strong analytical and creative problem-solving skills.

Role and responsibilities: -

Building, optimizing, and launching Ecommerce advertising campaigns within various digital advertising platforms.

Pro-actively review accounts to identify trends and opportunities to optimise performance primarily across Google AdWords, Bing Ads and Facebook

Keyword research to help inform strategy and planning
Define segments and build out targeting criteria to reach the right customer, with the right message, at the right time

Implementing search and social advertising in line with company trading and commercial calendar

Ensure reporting accuracy through implementation of UTM tracking and verification of data integrity within reporting platforms.

Creating, maintaining and reporting of weekly KPIs.
Other ad hoc duties may be required.

What's in it for you?

Clothing allowance
50% discount on our own clothing
Contributions to a Pension scheme
Life cover based on salary
In-house e-learning modules & training
Group employee benefits
Employee Assistance Scheme
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