Senior Paid Media Manager£55,000 - £65,000 Base SalaryLondon (Part remote from next year)Fantastic opportunity for a talented Senior Paid Media Manager to join a leading health and beauty brand as their leading Senior Paid Media Manager. This role is split between Paid Social (70%), Paid Search (20%) and TV (10%). We are looking to hear from talented senior paid media candidates who ideally have experience across all three areas, primarily an expert in Paid Social.
The role of Senior Paid Media Manager reports into the Senior Marketing Manager, collaborating with the global Digital Marketing teams and managing all aspects of Paid Media for the UK and Ireland markets including but not limited to Digital: Display, Social, Search, Affiliates, Streaming Audio, and Traditional: Out-Of-Home, Radio, Retail Planning & Partnerships.
Paid Social sits at the heart of this role therefore previous experience across Facebook and Instagram is absolutely critical together with YouTube.
The successful candidate should be highly experienced working with large budgets, typically around £1 million a month.Key Responsibilities: Senior Paid Media Manager
·Manage social media planning, buying, and optimization across platforms including but not limited to Facebook, Instagram, Pinterest, and Snapchat. Identify audience targeting strategies that net to incremental reach and sales volume.
·Manage performance media buys including paid search across Google, Bing, Yahoo native and display properties. Proficient at identifying keyword expansion opportunities as well as strategic messaging/CTA testing.
·Manage performance and media buys of out-of-home, transit, and radio working with the media and analytics teams to select and optimize.
·Work closely with creative team and global production agency to ensure assets and messages align to core brand values; lead localization efforts of paid media marketing strategy
·Analyse, optimize, and report out on channel performance - proactively recommend modifications to existing strategy to maximize results
·Work closely with the U.S. Media and International teams to share learnings/wins/testing opportunities to implement
·Establish clean testing frameworks to gauge success of emerging media formats/opportunities
·Develop a full funnel paid media approach that builds awareness of the brand while driving users to convert
·Partner with E-commerce and CRM team members to ensure excellence across the entire customer journey and site-side experience
·Experience working with OOH agency a plus
·Experience with streaming audio a plusQualifications: Senior Paid Media Manager
Lipton Media is a specialist media and tech recruitment agency based in London. We specialise in all forms of b2b sales, digital marketing, content and creative positions, across conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence and technology. We also recruit across media planning and buying, PR & Communications. Our clients range from small start-up companies to FTSE 100 listed businesses. We work with candidates at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge .
- 5 years + of experience in-market direct digital planning and buying
- Strong Paid Social experience - 5 years +
- Strong Paid Search experience
- Ideally some experience across TV
- Must have strong experience working with large budgets
- Excellent analytical experience
- Excellent analytical and communication skills
- Strong leadership, interpersonal, partnership and influence management skills
- Ability to be "hands on keyboard" making adjustments while also reporting out to leadership
- Are comfortable with ambiguity at times
- Enjoy working with and juggling various stakeholders both locally and internationally
- Great attention to detail and strong negotiating skills
- A pro-active self-starter with a 'can-do' attitude and collaborative nature