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Analytics Data Manager

Employer
Savvy Recruitment Ltd
Location
Little London, UK
Salary
Competitive
Closing date
6 Dec 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Analytics Data Manager

London

£38k

We are looking for a Analytics Manager with experience in marketing subscriptions. Could this be you?

Savvy are working with one of our longest clients recruit for a new Analytics Manager, this is fantastic opportunity for someone to join a team full of passionate and talented editors, product managers and marketers.

We are ideally looking for someone who has experience using the Abacus digital platform products and in particular the Advance platform. We are looking for someone who can bridge the gap between the hard stats / data and marketing. Able to manage data in detail and then articulate/tell the story around the key points that will support them in driving performance metrics.

Purpose of Role and Key Responsibilities:
  • Management of data and customer insight to support marketing, circulation/subscription, research, events and ecommerce activities and improve business performance.
  • To specify data/asset requirements required for business objectives.
  • Responsible for determining optimal data/segments and ensuring these are continually developing to optimise effectiveness of campaign activity for both internal and client objectives.
  • Manage lead generation pipeline (quality and quantity) in line with business objectives across brands and revenue lines.
  • Provide data driven customer behavioural insight to support commercial teams and strengthen sale stories.
  • Provide customer insight and metric performance to support product development roadmap with a focus on subscriptions acquisitions and retention.
  • Provide customer insight and metric performance to support content strategies across subscriptions, ad-led and content marketing activities.
  • Provide data and customer insight analysis to support new product development and revenue diversification.
  • To fully utilise the functionality of the Abacus Advance and Adestra platforms to deliver the above. Supporting the automated marketing infrastructure alongside the Marketing Manager.
  • To provide regular reports plus ad hoc analysis.
  • To manage and enhance the databases
  • To manage GDPR protocols and processes
  • To liaise with bureau around data and subscriber records/status and be the primary point of contact
  • To help promote a highly motivated culture where curiosity and energy drive market leading performance.
  • Contribute to the wider development of the company in areas outside of the roles direct remit and to support the company's stated goals.

If this sounds like you and you'd like to find out more, apply now for immediate consideration!
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