Lead Creative Copywriter

Location; London with travel to our Leicester office

Competitive salary and benefits

SF Recruitment are working in partnership with a global company who are looking to recruit a enthusiastic Senior Creative Copywriter to join our team. As Lead Copywriter, you'll be working alongside the brand team to craft impactful and disruptive through-the-line communications, using your craft to implement and unpack the creative potential of the brand positioning and acting as overall guardian of the brand tone of voice.

You'll play a key role in establishing a challenger brand in its first year of launch, shaping its creative articulation in collaboration with the Brand Designer and Manager. If you're looking for freedom to make your mark in-house, this role is for you!

- Translate the brand positioning into disruptive and engaging copy across all communications, from retention initiatives such as blog editorial content, social, email to digital tactical acquisition campaigns and more
- Embody the brand tone of voice, challenge its implementation style to maximise engagement and category stand-out by adding your expert craftsmanship
- Act as guardian of consistent tonal execution by collaborating with other business functions such as in-life communications and third-parties
- Work alongside designers and content creators to develop content and conceptualise and produce ad-hoc tactical campaigns

Required Skills:
We're looking a Senior Copywriter with the following experience and skills;
- Demonstrated creative/advertising copywriting skills
- Proven experience developing brands creatively
- Implementing brand TOV with consistency
- Willingess to challenge towards creative excellence
- Excellent attention to detail
- Ability to work with full autonomy
- Proven experience collaborating with numerous stakeholders
- Knowledge of social and digital formats and tactics a plus
- Experience with start-up brand and/or sub-brand beneficial
- Ability to leverage data to maximise business opportunities is a plus
- Experience in conceptualising/ideating campaign work is a bonus
- B2B experience is a plus
Are you a creative copywriter looking for freedom to make their mark in-house? Full of ideas and passion? Do you want to work with cutting-edge technology? Then apply today or email (url removed)