Job Title: Digital Marketing Manager
Salary: Up to £45,000 Basic + Benefits
Evolve Recruitment are on the lookout for a Digital Marketing Manager who will be responsible for supporting the business growth objectives through the implementation and continual development of an integrated digital marketing strategy.
Plan and execution of an integrated digital marketing program to support the business and marketing objectives. This might incorporate SEO/SEM, PPC, online advertising, account-based marketing campaigns, remarketing, email, and display advertising campaigns as deemed necessary.
Responsibility for maintaining and developing the company website
Optimisation of the corporate digital footprint through SEO, SEM, keywords, back-links and other tactics
Responsible for the management and optimisation of online advertising and PPC campaign elements (including Google Adwords)
Create and implement outbound digital targeted marketing campaigns to support the drive to generate new business leads, utilising strategies such as remarketing, email, online advertising & social media.
Manage the marketing contacts database
Work with the marketing team to plan new content and optimize existing activities and material.
Commercial experience within a B2B environment
Excellent understanding of digital marketing concepts and best practices
Strong understanding of Google Analytics, Google Adwords, WordPress and paid social channels including Twitter and LinkedIn.
Experience managing SEO/SEM, marketing database, email, social media and/or display advertising and remarketing campaigns
A creative with experience in targeting B2B audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics and CMS tools (e.g. Google Analytics, Wordpress)
Experience in setting up and optimizing Google Adwords campaigns
Experience of Marketing Automation tools and method important, with direct knowledge of Hubspot a real advantage
If you feel that you have the relevant skills or experience for the position of Digital Marketing Manager, please apply now to Evolve Recruitment, Kingston upon Thames, for more information