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Product Manager

BMS Performance
Merseyside, UK
Closing date
10 Dec 2020

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Marketing & PR
Contract Type
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Job Details

Product Manager

Up to 50k basic + Bonus + Package

North-West based manufacturing company who produce and sell a wide range of innovative, branded products for a variety of industrial marketplaces.
Well known and respected brand, with several market-leading products in their sectors both in the UK and in a number of key overseas markets.
Personal development opportunity as the company and team grows

Location: Liverpool head office, although travel throughout the UK & Ireland / Overseas will be required

Role Summary:

Responsible for the management and marketing of the Company's product range (both manufactured and traded) and new product development.

Key Duties:

* Formulate product strategy and execute

* Drive action throughout the organisation to get products to market.

* Identification/prioritisation of new product opportunities, pricing and cost analysis, and management of the commercialisation of new products,

* Plan and carry out product launches

* Manage product profitability, maximisation of selling price, and commercial success - own the product business case

* Manage product improvement projects - cost reduction, quality improvements, packaging, specifications etc

* Develop brand strategy, product positioning and messaging

* Create and manage programmes to generate leads and demand for the product

* Working with advertising, design and PR agencies as needed to build a well thought through marketing communications mix

* Develop the collateral and sales tools that support the selling process * Be an expert on each market and provide insight to stakeholders on the product, market, competitor and price analysis

Person Specification

* Ideally degree educated

* At least five years B2B product marketing experience, ideally industrial product marketing

* Computer skills and competency in basic MS Office applications - Outlook, PowerPoint, Excel & Word

Experience and Knowledge:

* Strong B2B product marketing experience, including working within an SME manufacturing environment

* Demonstrable success in brand building in industrial marketplaces

* Excellent verbal and written communication skills - ability to effectively communicate messages internally and externally

* Ability to write external promotional documents succinctly - including technical content and new product releases

* Exhibition organisation / major external presentations
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