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Digital Marketing Executive

Employer
Teach
Location
Norfolk, UK
Salary
Competitive
Closing date
13 Dec 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

JOB DESCRIPTION

Job title: Digital Marketing Executive

Objective of role

To plan, create, implement, manage and evolve digital marketing campaigns for a group of businesses within the education recruitment sector. You will work across all digital channels required to deliver against business objectives. Channels will include digital advertising (supporting external agencies on PPC and SEO), website CMS, social media - inc. LinkedIn, Facebook, Instagram, YouTube, Blogs, email marketing and online surveys.

Main responsibilities

* Implement and manage content across all digital media platforms.

* Generate ideas for digital media campaigns.

* Help to collate monthly content plans for presentation and agreement to clients.

* Attend content meetings as required.

* Post all agreed content throughout the month.

* Respond to comments.

* Prepare analytical reports for presentation.

* Keyword research for PPC and SEO.*

* AdWords setup, monitoring and reporting.*

* Liaise with media buyers as required.

* Analyse, review, and report on effectiveness of campaigns in an effort to maximise results.

* Research new online tools and services.

* Monitor trends in digital media and social media including tools, applications, best practice and industry activity.

* Develop and maintain a knowledge of the businesses previous business history.

* To comply with and input to the company's standards and internal processes.

Context/environment

As a leading supplier of professional supply and permanent resource to the education sector, we have developed very strong relationships with our schools and have a strong reputation the education recruitment sector.

Our reputation has been built upon delivering a consistent level of excellent customer service and we aim to be the only point of contact that the local educators and local educational organisations need to fulfil their work and supply requirements.

You will become well informed - you will start to understand the education sector well and the opportunities available; and will develop an in-depth knowledge in relation to geographical requirements of schools and teachers alike. You will demonstrate an interest in new marketing technologies and specifically new trends in digital marketing and its use within our industry sector and will keep abreast of what is happening in the market in general.

Knowledge, skills and experience

You will have

A Marketing or Digital Marketing qualification.

At least 2 years, hands on, experience of B2B digital marketing activity. Not specifically within the education sector.

A sound understanding of all aspects of digital marketing principles.

A sound understanding of Microsoft Office (Word, Outlook, Excel and Power Point).

An understanding of Adobe CC (specifically Photoshop)

Excellent writing skills.

Ideally, experience working with social media management tools.

An understanding of the reasoning of brand management.

Impeccable eye for detail.

Excellent organisational and time management skills to manage multiple projects simultaneously.

Excellent presentation and communication skills.

Strong research and interpretation skills.

The ability to liaise with your internal colleagues.

The ability to liaise with external contacts as and when required to generate new content.

Enthusiasm, confidence and a willingness to learn in a fast moving environment.

The ability to think on your feet and use your initiative.

A positive and self-motivated personality.

Sound coordination skills in adhering to processes.

The willingness to pursue ongoing learning.

Flexibility based on business requirements.

Performance Criteria

The Digital Marketing Executive will be successfully filling the requirements of the position when:

Digital Marketing Strategy is being delivered consistently across all channels and KPIs are being met.

Our engagement levels across all channels are significantly improved.

The day-to-day digital presence of Teach and associated business is actively and competently maintained.

Content Creation is consistently maintained.

Assigned projects are completed to agreed objectives

Personal Qualities

Maintain a positive and collaborative working relationship with other members of the business.

Able to work extended hours on occasions when required.

Engaging, self-motivated and proactive.

Creative with an ethic to deliver results.

Innovative and Strategic thinker who can work calm under pressure.

Draw on skills and experience of colleagues as appropriate and direct that resource to ensure work is on strategy, of the highest quality, on time and within budget.

What we offer

A supportive and positive team culture within an environment that encourages personal growth, development and wellbeing in the workplace.

Flexible working arrangements and a shared vision that "happy workers" benefit everyone.

Business travel (where realistic and practical) to attend events and open up new market opportunities.

Documented training support and CPD Program.

£24,000 - £26,000 PA Based on a full time salary - we will pro-rata.

3 days per week potentially more for the right candidate or if the business needs require full time.

Contributory pension scheme

Range of employee benefits
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