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Marketing Executive

Employer
Mobica
Location
Wilmslow, UK
Salary
Competitive
Closing date
8 Dec 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Responsibilities

Within your broad portfolio you will be responsible for the event management, both virtual and physical, which delivers a great participant experience and ensures Mobica showcases its brand and capabilities. This includes attendance at national and international trade shows as well as Mobica-originated networking and thought-leadership events.

You will be responsible for content management and content creation across print and online channels, as well as co-ordinating PR, editorial and thought leadership activity. You will also be accountable for managing marketing-related customer and prospecting information within our CMS system, working closely with the New Business Sales team in developing and implementing marketing campaigns which generate inbound sales opportunities

Specifically, you will be responsible for:

* End-to-end event management, including event design and production and delegate experience

* Developing and implementing an annual programme of lead generation marketing activity, in conjunction with New Business Sales

* Developing and implementing a programme of Mobica-led thought leadership and networking activity, showcasing our R&D and technical capabilities

* Management of customer and prospecting data, ensuring GDPR compliance

* Copywriting across print and online channels

* Co-ordinating PR activity

* Producing marketing insight on key sectors and targets
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