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Product Marketing Manager

South Yorkshire, UK
Closing date
3 Dec 2020

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Marketing & PR
Contract Type
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Job Details

About us
Masonite UK is a true door category leader combining the experience and craft of four leading door manufacturing brands, Premdor, Solidor, Door-Stop International and National Hickman Industries. Offering comprehensive and compelling product portfolios that provide the perfect door solution for every opening, from creating beautiful homes to defining world-class commercial spaces and everything in between.
We are currently recruiting for a newly created position of Product Marketing Manager (Architectural/Interior Doors). This role is heavily focused on gaining a deep understanding of our markets and customer segments, to create and implement the go-to-market strategy for Masonite's Architectural and Interior Products.
You will be responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Including the 'go to market' and the in-market tools to enable sales strategies. In this role you will develop deep product insights in support of the product roadmap and overall commercial growth of the business.
Our Product Marketing Manager (Architectural/Interior Doors) perks and benefits are:
* Competitive Salary
* 25 days holiday
* Salary sacrifice pension scheme
* Free onsite parking
* Healthcare cash plan
Product Marketing Manager (Architectural/Interior Doors) Overview
You will be responsible for defining market opportunities for Masonite Architectural and Interior Products. Performing segmentation and targeting exercises to identify both the market and the customer segments with the greatest lifetime value to Masonite products. Collaborating with your marketing peers to produce technical product content for target market, customer, and consumer segments. Developing product positioning, value propositions and messaging that resonates with target customer and consumer segments.
Managing the launch and exit programs for each product category. Including all supporting docu-mentation in co-ordination with technical and product development teams. Analysing in-market products to determine whether they should be enhanced, maintained or sunsetted. Communicating back on your proposition internally to channel marketing and commercial personnel.
You will work on optimising digital tools with touch and trigger points for each market segment, per-sona and key product benefits, ensuring that technical and specification support are easily accessi-ble.
Developing sales enablement training, white papers, CPDs and supporting product literature in col-laboration with the content management team. Creating product focus groups to build deeper in-sights into specific key categories. Interfacing with advisory boards and channel partners for product specific market research and intelligence.
Working with the Product Manager to influence new product innovation with well-defined market requirements that include regulatory, legal and technical aspects. Assisting in product naming by providing competitive and consumer context. Conducting post-launch interviews and performing
analysis to determine the level of market and customer adoption and provide feedback to Product Managers for incorporation into Product Roadmap strategies.
Key Responsibilities Summary
* Consistent messaging highlighting a differentiated value proposition
* Create and manage technical marketing & product documentation
* Launch and sunset programs for technical fire door products
* Define strategies for product marketing campaigns strategies
* Organise and run customer focus groups
* Ongoing insight programs for NPD and PM campaigns
* Update all digital and content with accurate product specification
* Organise and present knowledge transfer to the sales team
* Drive a NPD product advocate program for pre-launch
* Create and manage technical marketing & product documentation
* Support the development of CPD training & white papers
* Interface with advisory boards on market research and collaboration
* Influence NPD that include regulatory, legal and technical aspects.
* Work with external agency to create BIM and Specification Models
* Manage and update architectural product selectors
* Support the development of installation instructions
* Maintain libraries of certification and installation collateral
* Support sales teams in key customer meetings with product support
* Support bid writers with product specifications
About you!
- Degree in relevant subject
- Previous B2B marketing experience from a relevant industry essential
- Product marketing experience of highly technical solutions.
- Ability to conduct market, competitor, and customer research to gather insights and to assess market opportunities. Knowledge of and experience in traditional and digital market research methodologies and techniques
- Ability to analyse data and information to draw conclusions and make actionable recommendations. Demonstrates critical thinking and confidence with ambiguous situations.
- Strong writing, communication, presentation development and delivery skills. Ability to create clear communications that concisely convey value propositions and messages
- Highly collaborative
- Good project management skills, well organized and very detail oriented
- Excellent business acumen
- Creativity and Innovation
- Accountable and flexible
- Integrity under pressure
- An innovator
* Experience from within a specification and technical marketing environment.
* Experience from within the passive fire environment.
* GAI qualifications
About us
At Masonite, we believe a door is more than just a door; and we also know that the employees who build our doors are more than just employees, they work in environments that promote a culture of creativity, collaboration, adaptability and integrity based on a strong commitment to our vision.
In 1924, William Mason did not change the industry when he created Masonite, he created a new one, one that transformed waste into worth and materials into what matters. That revolution is part of Masonite, it is how we are changing the way people think about doors and making everyone see that doors are not about keeping people out, they are about letting people in. At Masonite, we keep our doors open to new perspectives, new voices, and new opportunities. We break down barriers and we help people walk through walls.
No agencies please
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