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CRM Manager

Liverpool, UK
Closing date
3 Dec 2020

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Marketing & PR
Contract Type
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Job Details

CRM Manager

Liverpool area

I'm currently supporting a fantastic consumer focused business that has some very exciting growth plans for 2021. They are investing in their digital strategy with this CRM Manager playing a pivotal role in the retention and acquisition of customers. The CRM Manager will be responsible for developing the customer communication and retention strategy, including email and mobile (SMS) marketing plans.

Job Summary:

? day-to-day management of email delivery

? Develop CRM function - design marketing strategies to retain, reward and reactivate customers at different stages of the customer lifecycle.

? Ownership of customer data - responsible for data hygiene, standardisation, validation and de-duping activities, including DSR and GDPR requests.

? Monitor overall programme KPIs on an ongoing basis and report on the performance of new initiatives, monthly KPIs and other customer marketing activity.

? Work to develop scalable acquisition programs and partnerships with a view to database growth.

Candidate Summary:

? Minimum 3 years' experience in online CRM Marketing, ideally within fashion and/or retail (or similar experience.)

? Proven experience of managing retention and CRM programmes and database management.

? An understanding of the current data protection and privacy legislation.

? Very strong in email marketing and ESP tools (Klayvio knowledge is a big bonus)

? Good knowledge of web analytics (Google Analytics).

? Knowledge of HTML/JavaScript is desirable

This is a truly exciting position in a very busy and thriving business - if you're hungry for a new challenge, please get in touch immediately with a current CV and salary, as candidates will be interviewed on a first come basis.
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