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Architectural Product Marketing Manager

Employer
Masonite
Location
Barnsley, UK
Salary
Competitive
Closing date
3 Dec 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

Our Company

Masonite is the true door category leader with comprehensive and compelling product portfolios that provide the perfect door solution for every opening, from creating beautiful homes to defining world-class commercial spaces and everything in between.

We are currently recruiting for a newly created position of Product Marketing Manager (Architectural/Interior Doors). This role is heavily focused on gaining a deep understanding of our markets and customer segments, to create and implement the go-to-market strategy for Masonite's Architectural and Interior Products.

You will be responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Including the 'go to market' and the in-market tools to enable sales strategies. In this role you will develop deep product insights in support of the product roadmap and overall commercial growth of the business.

Our Product Marketing Manager (Architectural/Interior Doors) perks and benefits are:
  • Competitive Salary
  • 25 days holiday
  • Salary sacrifice pension scheme
  • Free onsite parking
  • Healthcare cash plan

Product Marketing Manager (Architectural/Interior Doors) Overview

You will be responsible for defining market opportunities for Masonite Architectural and Interior Products. Performing segmentation and targeting exercises to identify both the market and the

customer segments with the greatest lifetime value to Masonite products. Collaborating with your marketing peers to produce technical product content for target market, customer, and consumer segments. Developing product positioning, value propositions and messaging that resonates with target customer and consumer segments.

Managing the launch and exit programs for each product category. Including all supporting documentation in co-ordination with technical and product development teams. Analysing in-market products to determine whether they should be enhanced, maintained or sunsetted. Communicating back on your proposition internally to channel marketing and commercial personnel.

You will work on optimising digital tools with touch and trigger points for each market segment, persona and key product benefits, ensuring that technical and specification support are easily accessible.

Developing sales enablement training, white papers, CPDs and supporting product literature in collaboration with the content management team. Creating product focus groups to build deeper insights into specific key categories. Interfacing with advisory boards and channel partners for product specific market research and intelligence.

Working with the Product Manager to influence new product innovation with well-defined market requirements that include regulatory, legal and technical aspects. Assisting in product naming by providing competitive and consumer context. Conducting post-launch interviews and performing analysis to determine the level of market and customer adoption and provide feedback to Product Managers for incorporation into Product Roadmap strategies.

Key Responsibilities Summary
  • Consistent messaging highlighting a differentiated value proposition
  • Create and manage technical marketing & product documentation
  • Launch and sunset programs for technical fire door products
  • Define strategies for product marketing campaigns strategies
  • Organise and run customer focus groups
  • Ongoing insight programs for NPD and PM campaigns
  • Update all digital and content with accurate product specification
  • Organise and present knowledge transfer to the sales team
  • Drive a NPD product advocate program for pre-launch
  • Create and manage technical marketing & product documentation
  • Support the development of CPD training & white papers
  • Interface with advisory boards on market research and collaboration
  • Influence NPD that include regulatory, legal and technical aspects.
  • Work with external agency to create BIM and Specification Models
  • Manage and update architectural product selectors
  • Support the development of installation instructions
  • Maintain libraries of certification and installation collateral
  • Support sales teams in key customer meetings with product support
  • Support bid writers with product specifications

About you!
  • Degree in relevant subject
  • Previous B2B marketing experience from a relevant industry essential
  • Product marketing experience of highly technical solutions.
  • Ability to conduct market, competitor, and customer research to gather insights and to assess market opportunities. Knowledge of and experience in traditional and digital market research methodologies and techniques
  • Ability to analyse data and information to draw conclusions and make actionable recommendations. Demonstrates critical thinking and confidence with ambiguous situations.
  • Strong writing, communication, presentation development and delivery skills. Ability to create clear communications that concisely convey value propositions and messages
  • Highly collaborative
  • Good project management skills, well organized and very detail oriented
  • Excellent business acumen
  • Creativity and Innovation
  • Accountable and flexible
  • Integrity under pressure
  • An innovator

Desirable
  • Experience from within a specification and technical marketing environment.
  • Experience from within the passive fire environment.
  • GAI qualifications

No Agencies Please!
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