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Digital Marketing Manager

Better Placed Limited
Liverpool, UK
Closing date
2 Dec 2020

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Marketing & PR
Contract Type
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Job Details

A fantastic opportunity for an experienced Digital Marketing Manager to build a new in-house digital function. Recruiting a team (immediate sign off for head count).

Create and manage the full digital marketing strategy, and overall direction.

I'm therefore looking for an experience profession, who can create a "customer first" full mix marketing strategy, whilst remaining hands on in its delivery.

Key responsibilities include:
  • Manage the full digital and content strategy, building customer acquisition & retention
  • Manage agency relationships for Paid Media (PPC, Paid Social & Display)
  • Manage organic channels (SEO, Organic content and overall website management)
  • Monitor all key channels and output, and continue to optimise performance
  • Measure content & CX performance, identifying optimisation opportunities

Key requirements:
  • Prior B2B experience
  • Demonstrable experience in CX/ UX (user experience) and content marketing
  • Strong SEO knowledge & skills
  • Previously delivered a contract strategy (a team will deliver this in this role), therefore experience using a web content management platform
  • Experience managing 3rd party agencies
  • Previous people management experience is ideal, or the desire to do so
  • Overall good project management skills
  • Natural commercial & analytical skills
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