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Marketing Manager - Storey

Employer
British Land
Location
London, UK
Salary
Competitive
Closing date
3 Dec 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Job Details

At British Land we manage, develop and finance a portfolio of high quality properties. We are a FTSE100 company structured as a Real Estate Investment Trust. Places People Prefer is at the heart of what we do, we create outstanding places that make a positive difference to people's everyday lives. We are proud of the scale of our portfolio: Nearly 100,000 people live or work in our properties. They are visited around 350 million times each year and over 1,000 different organisations have chosen of our properties as their home. We have £18.2bn assets under management of which we own £13.7bn; our portfolio includes UK retail, Central London offices and prime residential. We have a small head office of around 250 people and outsource many aspects of our business; the size of our team encourages increased responsibility and entrepreneurialism.

Role Description

Role Title Marketing Manager, Storey

Location Marble Arch, London

Division Marketing

Reporting to Head of Brand and Experience

Storey is a small business within a big business. The team was formed 2016 with a clear vision: to create a new type of office space with a focus on the customer. Working with award winning architects and designers, Storey has created a nimble and innovative alternative to the traditional leases for businesses that need their own private space with built-in flexibility.

At British Land, Places People Prefer is at the heart of everything we do. We design, build and manage places that reflect the way people want to live, work and shop today and into the future. Nearly 100,000 people live or work in our properties, they're visited around 350 million times each year and over 1,000 different organisations have chosen our places as their home. Our places will shape the lives of millions of people across the UK for years to come.

We are a diverse, curious team that believes in shared success and enabling people to be themselves and work in ways they work best. Our small expert team works alongside other expert people on some of the most ambitious, innovative projects in the country, and we are committed to offering our people a rewarding career journey where you can shape how you grow. If you want to feel listened to and understood in an environment where your opinions count and your ideas are encouraged, you've come to the right place!

The Role
The purpose of this role is to drive awareness of and engagement with Storey. The holder will need to deliver marketing plans to support the Storey and Storey Club business requirements.

Key Responsibilities

  • Co-ordinate marketing plans and activities to ensure Storey, Storey Club and any new Storey products are effectively leased
  • Work closely with customer acquisition and digital teams to deliver marketing materials to support leasing and sales, to include but not limited to pitch documents, proposals, leasing app content and building leasing materials
  • Organise and deliver photography, CGIs, videos and walk throughs for Storey properties
  • Review competitor offering, marketing trends, customer insight to develop detailed customer profiles and input to both marketing and commercial strategy
  • Work closely with
    • the head of digital to drive forward the online offering and digital marketing approaches
    • the head of brand and experience to run an effective programme of customer events and develop Storey's brand with the relevant British Land endorsement
    • the head of customer relationship marketing to devise a communication programme for Storey customers
  • Fully embed in the Storey team, attending weekly team meetings, awaydays and other team events

General Marketing

  • Budgets: Support assets in development of annual marketing budgets and develop budgets for development sites for IC submission and project implementation
  • Stakeholder liaison: Manage and proactively communicate with all stakeholders - asset managers, sustainability team, property managers, managing agents, retailers and other third parties, e.g. Marketing agencies
  • Customers Insights: Work closely with customer insights team to ensure all digital plans respond to feedback from the target customer groups
  • Special Projects: To take responsibility for across marketing projects as required
  • Procurement: Work with the central team on the appointing, managing and evaluating the agency roster
  • Sustainability: Ensure that the new Sustainability strategy becomes 'business as usual' during the marketing decision process.

Requirements

Skills
  • Clear thinker and good communicator
  • Ability to juggle multiple projects, to prioritise and meet tight deadlines
  • Innovative thinker with an open-minded approach to challenges
  • Ability to analyse and interpret market trends, customer behaviour and competitor positioning
  • Flexibility to adapt quickly to changing circumstances. Able to proactively question and challenge to prioritise and identify solutions in timely manner
  • Excellent attention to detail and accuracy
  • Ability to work in a collaborative manner and give constructive feedback to agencies and peers

Experience
  • Briefing and managing marketing agencies
  • Communicating with and managing a variety of stakeholders
  • Works well under pressure and remains calm at all times
  • Will be a confident, pro-active, self-starting and highly professional individual


Expected Behaviours

British Land employees are committed to living our values and promoting an inclusive, positive and collaborative culture.

Bring your whole self
  • Confident, pro-active, hardworking and highly professional individual
  • Treats everyone equally

Listen & Understand
  • Seeks out, accepts and acts on feedback
  • Awareness of and ability to maintain confidentiality

Smarter together
  • Good team player, with positive attitude and eagerness to get involved
  • Self-starter who uses own initiative
  • Flexibility - able to deal with different levels of workload, remaining calm under pressure

Build for the future
  • Willing to learn new skills and tools
  • Works to a high standard and always strives to improve

Please note that we endeavour to get back to all applicants within 28 days. If you haven't heard from us within this period, please assume that you have been unsuccessful on this occasion.
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