Marketing Manager - B2B SAAS for Construction - London - £55,000 plus extensive benefits
This business have grown by 145 people in the past 18 months alone and are only just getting started.
They have offices all over the world and provide enterprise software solutions to clients in the construction industry. Their products help transform commercial performance for their clients who can be in area of the construction industry.
Their offerings including, facial recognition and fingerprint technology, procurement tools to aid the supply chain process, software that helps create drainage or traffic solutions and cost planning programs to assist with bids and tenders.
It will be your job to set and implement the strategy for your sales unit (incorporating 2 - 4 products). You will create exciting and compelling campaigns that effectively inform and engage construction industry professionals across the UK driving brand awareness with them.
Key responsibilities will be:
Defining the marketing strategy and customer engagement model for your Sales Unit
Identifying and segmenting target audiences
Development of sales enablement content
Hosting webinars, occasionally in partnership with existing clientsThey would love you to have...
B2B marketing experience working in a fast-paced SAAS business.
Experience of running online events, specifcally webinars
Excellent business understanding with the ability to analyse market potential, assess competitive strengths/weakness, develop a segmentation and account strategy, and build an actionable, measurable plan.
Hands-on experience developing web and email content, blog and social media posts.
Experience of using a breadth of marketing channels to drive and accelerate pipeline growth, build brand awareness and improve customer experience/retention.
In-depth knowledge and experience in the use of CRM to drive customer insight, manage data, identify segment opportunities, manage sales and marketing performance and adherence to process.
Advanced skills in Mac OS and MS Office suite (Word, PowerPoint, Outlook)It would be amazing if you had...
Knowledge of the construction industryWhat's in it for you?
This company really know how to look after their staff and on top of what is a very competitive salary, they also offer...
Flexible retirement plan (Pension)
Income protection insurance
Discounts on technology
Tax efficient benefits
Laptop and Phone
Employee Assistance programme
Private medical insurance
Healthcare cash plan
Free Fruit and Healthy Drinks
Onsite health services
Online wellbeing centre
25 Holiday days
Buy extra holiday
Please apply ASAP to be considered for this role