My client is looking for someone who can help them take their UK Search and Shopping campaigns to the next level.
The PPC Specialist will own all paid online media activity across paid search and shopping. This is a 'hands on' role requiring a driven and highly knowledgeable individual to plan, implement and optimise campaigns including SQRs, scripts & automation, improving ads & extensions, monitoring performance and general maintenance.
To support the Digital Acquisition Manager in developing the Paid Search and Shopping strategy for key markets. Executing the Paid Search and Shopping strategy in the UK market to meet set KPI targets for growth and profitability.
Outline of the role:
Own the Paid Search and Shopping strategy
Understand our customer journey and provide actionable recommendations for Search and Shopping
Be responsible for the PPC budget, measuring spend and revenue growth YoY
Develop, plan and implement Paid Search and Shopping campaigns that encompass all steps of the marketing funnel
Liaise with the wider marketing team to ensure that the latest promotional offers and product launches are visible across paid channels
Report daily, weekly and monthly stats on all Paid Search and Shopping activity to key internal stakeholders along with a clear strategy
Deliver traffic to achieve overall KPI targets including sessions, transactions, CPA and ROAS
Monitor the latest marketing trends to ensure maximum visibility and that all opportunities are explored
Ensure that all product feeds show all current products and that they are optimised to improve CTR and reduce bounce rate
Work closely with the international team to provide support and ongoing training where necessary
The ideal candidate:
A minimum of 4-5 years' experience working with Google Ads and Bing across Search and Shopping campaigns
Experience with Google Analytics, Google Shopping, Google Adwords and Bing Ads
Proven experience driving growth in an ecommerce environment
Proven experience managing monthly budgets exceeding £20,000
Previous agency experience preferred
Experience in implementing and managing scripts and Automation in Google Ads
Experience in bid management tools such as Marin or Kenshoo
Ability to identify and create new revenue and session opportunities
Ability to communicate complex ideas and concepts to stakeholders at all levels
Experience managing Remarketing, GDN, Gmail, Discovery and Youtube Ads are an advantage
A degree in marketing, mathematics or similar (desirable)
If you feel you fit the requirements for this role and would like to discuss it in more detail please contact Ben Miller on (phone number removed).
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