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Category Manager - Halfords Autocentres

Worcestershire, UK
Closing date
1 Nov 2020

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Job Details

As a Category Manager you'll be responsible for maximising Gross Margin £'s within the defined group of products or categories they are responsible for, using all levers available to increase sales and /or margin.

The role will report to the Commercial Director and be a key member of the management team.

As Category Manager you'll become our expert and thought leader for their area, clearly identifying what 'good looks like' from a customer point of view; then making sure that we deliver that vision with profitable growth.

  • Ensure that the customer requirement is at the centre of the decision making process, working closely with the marketing department to understand what customers want
  • Fully understand each product group at a strategic level in terms of market size, competition offer, supply side dynamics, market shares, growth and trends within the market place
  • Produce a Category Trading Plan that captures all aspects of the market, our position within it and identifies opportunities that will increase sales, profit and/or market share
  • Pro-actively seek customer feedback on our offer; take action where appropriate
  • Create internal and external networks to ensure that category plans have full 360 feedback
  • Engage with the wider business to ensure that plans are understood and executed
  • Define the brand selection strategy within the category, ensuring that we give our customers a consistent brand offering in line with our 'quality products' strategy
  • Identify if 'good, better, best' product tiering is required within the category to offer the customer differing price points or quality of product / service
  • Design and implement compelling category promotional campaigns by working closely with the marketing department to ensure all channels are optimised
  • Develop the pricing strategy in the category and ensure that gross margin is maximized
  • Take positive action in terms of managing product mix to positively impact on company profit
  • Identify new products and services relevant to the category and bring to market effectively
  • Define supplier selection policy within the category; rationalize supplier base where appropriate to secure additional value. Measure and drive compliance within our network.
  • Ensure that existing supplier agreements are suitable and competitive at all times by utilizing procurement and supplier management techniques
  • Implement supplier trading agreements, ensuring suppliers conform to our procurement policies such as CSR and Ethical Trading
  • Conduct regular price benchmarking or tender activities to ensure that the business is securing best possible cost prices
  • Agree and track service levels from suppliers; manage poor performance
  • Negotiate and optimize all rebate agreements within the category. Pro-actively manage any growth rebates and move spend to maximize returns
  • Ensure suppliers processes are robust in terms of the whole supply chain, from placement of orders through to invoicing and payments
  • Take positive action with the supplier base to 'reverse engineer' our price and margin expectations to set target cost prices where appropriate

What we're looking for:
  • High level of commercial acumen
  • Previous experience of either Category Management, Procurement or Product Marketing
  • Customer focused; skilled at identifying customer needs
  • Strong negotiator, along with personal gravitas, to ensure credibility amongst supplier base
  • Ability to manage direct reports and inspire all colleagues around them
  • Able to interact effectively with Leadership Team
  • Accomplished presenter
  • A self starter, with the ability to act on own initiative and identify best way forward
  • Positive attitude with a can-do spirit and ability to make things happen
  • Able to analyse and interpret large amounts of data and make fact based decisions
  • Strong engagement skills, with ability to bring key stakeholders along with them
  • Previous knowledge of automotive aftermarket
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