Content Marketing Executive

Employer
Purchasing Professionals
Location
Merseyside, UK
Salary
Competitive
Closing date
26 Nov 2020

View more

Sector
Marketing & PR
Contract Type
Permanent
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My client, a successful B2B business in St Helens is recruiting a Content Marketing Executive to join their Marketing team. This role will report into the Marketing Manager, supporting the marketing function on day to day duties. Applicants must have a creative flair and possess strong content writing skills both offline and online. If you have the relevant marketing experience then please get in touch!

Key Responsibilities:

* Assisting with the production of promotional material (Business cards, leaflets etc)

* Content creation is KEY in this role. You will be generating content for digital and offline channels. Therefore, you must have good research and writing skills

* Liaising with other internal departments such as sales and Hire Control

* Travelling to trade shows, conferences and sales meetings

* Maintain content for all websites within the company

* Be online and available to our Online Chat

* You will be trained to work with our CRM so you can manage clients, generate marketing campaigns and use the reporting tools

* Market research, look at competitors and analyse, regular product updates

* Writing case studies and online content writing (80%)

* Maintain and be responsible for client database, ensuring company data is up to date

* Liaising with other internal departments such as sales

* Producing weekly and monthly reports to monitor results

Skills Required:
The ideal candidate would be an experienced Marketing Executive from either the construction / civil engineering /B2B Sector...

* Outstanding literacy skills as 80% of the role will be to generate engaging content

* Must have extensive content writing experience - essential

* Some Graphic Design knowledge (Adobe Suite)

* The ideal candidate must have extensive marketing experience within a b2b environment

* Experience of compiling leaflets, brochures, flyers, writing case studies, press releases

* Experience of updating and amending website content and email campaigns using mailchimp

* Knowledge of managing crm databases (zoho, Microsoft dynamics, salesforce)

* Knowledge of social media channels, ie, linkedin, facebook, you tube

* Strong copywriting skills is essential

Be organised, methodical and have a good business awareness.

Able to drive and hold a driving license would be beneficial.

Awareness of Wordpress, web design, HTML/CSS and CRM systems would be an advantage but not essential as you will have an opportunity to develop knowledge in these areas.

Company Benefits:

Salary £25k

Hours: Monday - Friday 8.30am-5pm

20 holidays + Bank Holidays

Free parking

Pension

Induction programme and regular training and development provided to support your career
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