Marketing Manager

Employer
Boxtree Recruitment
Location
London, UK
Salary
Competitive
Closing date
25 Nov 2020

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Sector
Marketing & PR
Contract Type
Permanent
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We are recruiting for a Marketing Manager who wants to join a successful business who have already made a huge impact in the bridging loans sector but have done so fairly under the radar. Until now. This role is all about raising their profile and show casing them for the quality business that they are. You will be responsible for the implementation and development of the marketing and social media plan, to support the business and be a big part of the planned 'scale up' of the organisation

Responsibilities:

* Develop and lead marketing projects, deliver web part of the lead generation plan

* Monitor and enhance the customer traffic on social media platforms

* Working with the IT team to deliver the SEO strategy

* Study industry practices to improve the UX design and usability of the company's website

* Monitor, analyse, and act on data to drive conversion improvements across the company's website

* Good knowledge on Google analytics and creating market insights on website

* Follow digital marketing strategy, generate insights based on web activity and content interaction

* Launch marketing campaigns and new/refreshed menu projects

* Organize virtual events and digital roundtables

* Proactively contribute to the sales-building programme

* Execute web A/B testing techniques to improve the website

* Work with the sales team to identify strategies that have the greatest chance of lead generation

* Ensure that the central marketing fund is spent effectively and within agreed parameters

* Assist in driving and monitoring the marketing planning process across the business, ensuring it builds and delivers marketing plans in line with commercial goals

Required:

* At least 3 years of experience in the field of marketing

* Proven experience in business marketing, leading social media and digital marketing

* Be familiar with operating CRO and implementing it for advertising purposes

* Familiar with use of CRM systems

* Experience in Google Analytics, Data Studio and Power BI is preferred

* Experience of website feedback, UX, testing tools such as Optimizely, Hotjar

* Evidence of having worked with data or marketing teams to generate insights based on web activity

* Excellent copywriting skills and a good eye for design

* Self-starter - able to proactively manage projects and organise work with minimal supervision

* Familiarity with user testing and available techniques to A/B test is desired

* Excellent team player, comfortable with regularly sharing knowledge and expertise

Company Benefits

Salary of £45,000 - £55,000 + annual bonus

Please note that we expect a high response to this position if you have not had a response within the next 3 days please assume that on this occasion you have been unsuccessful.

Boxtree are very serious about how we regulate and control personal data of our candidates. Please note that by applying for this vacancy you provide Boxtree with your explicit consent to process your personal information which we will re-qualify by contacting you. A copy of our privacy policy outlining how we use and store your personal data is available to view on our website. You can request to be 'forgotten' by emailing Lacee Watts please see email via our website)
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