Marketing Manager - Care Homes and New Markets

Employer
apetito & Wiltshire Farm Foods
Location
Trowbridge, UK
Salary
Competitive
Closing date
5 Nov 2020

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Sector
Marketing & PR
Contract Type
Permanent
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An exciting opportunity has arisen for a forward thinking and ambitious Marketing Manager to join the apetito B2B Marketing team.

The Marketing Manager (Care Homes & New Markets) role will be responsible for one of apetito's core growth markets, Care Homes, and marketing for new business opportunities, reporting directly to the Head of Marketing. The Marketing Manager will be responsible for developing and maintaining forward thinking marketing strategies to meet both organisational and business unit objectives. Effective management of the marketing, advertising and promotional activities will form a critical part of the role, along with delivery of integrated marketing plans including digital, telemarketing, exhibitions and social media. At all times, strategy and focus should concentrate on brand positioning and driving the ambitious growth targets of the two business units.

Working closely with the Divisional Head of Care Homes, providing strategic marketing support and direction to the Sales teams will be critical. To evaluate market data and conditions, competitor data and implement appropriate and effective marketing plans. Through solid market and audience research, you will be expected to utilise a multi-channel approach to maximise the reach of apetito's key messaging and develop a comprehensive activity plan and communication strategy for the Care Home sector, aiding both customer acquisition and retention.

apetito also has ambitions and strategic plans to enter new markets so an agile and fast-paced approach to delivering Marketing campaigns in new markets is essential.

The Marketing Manager (Care Homes & New Markets) must be able to incorporate consistent and dependable reporting and analysis as to the effectiveness of all marketing activity and justify spend where appropriate.

This role represents a chance to join a forward-thinking business within a growing industry so if you are an experienced Marketing Manager looking for an exciting opportunity to further your career then please apply.

Who We are

We are a leading food producer for Care Homes, providing delicious, nutritious and sustainable meals every day, to some of the most vulnerable in society.We're also the parent company of Wiltshire Farm Foods, the UK's premier home-delivery service for ready-made meals.

Through our wide range of well-presented, nutritious meals to suit every taste and dietary need, we aim to make a real difference to lives of those who eat out food.

We're proud to be a Living Wage employer and member of the Ethical Trading Initiative. We support British food and farming where possible and operate a successful programme of waste reduction and resource efficiency across our whole business.
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