Social Media Manager

william morris london
Bishop's Stortford, UK
Closing date
3 Nov 2020

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Marketing & PR
Contract Type
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About the Company

In 1996, Robert Morris created William Morris London - an independent company with a very 'English' brand. We offer designer glasses to every audience, providing quality original designs which continually evolve. From humble beginnings to what is today a successful global brand, William Morris London employ staff, agents and distributors all over the world. As the market has grown, so have the collections, the designs, the marketing and everything else that goes into making a brand that is embraced so fondly by everyone.

It's important to know that the philosophy and brand attributes of William Morris London remain as strong as they were all those years ago. In a corporate saturated world, it's the 'family' values that set them apart and what their customers appreciate. A family that has the founder still very much at the helm. All delivered with love and passion that's simply unrivalled by anyone.

Where does this role fit within the William Morris Team?

The role of the Social Media Manager is to determine the tone of the William Morris brand across all the social media channels. Able to take ownership of strategy and drive the social media offering, you will be proactive, motivated and incredibly organised. Responsible for developing creative engagement strategies whilst handling the day to day management of all social channels. The Social Media Manager will work alongside the Marketing team to ensure effective 360 social campaigns, highlighting latest trends and promotions.

Main responsibilities
  • Social Media Activity - growing our current B2B platforms
  • Launching and growing our B2C social platform (not yet established)
  • Responsible for setting targets and developing WM social media strategy
  • Drive high levels of channel growth, excellent engagement and innovative strategies
  • Researching latest trends and techniques and finding new ways of measuring our social media activity and improve our analytics and reporting
  • Sourcing and briefing assets for appropriate social media use; ensuring sign off is secured internally
  • Overseeing WM social media content across different platforms using various social media scheduling tools, including some paid support
  • Encourage collaborations with influencers and fashion icons
  • Planning and execution of key campaign and collection launches
  • Producing innovative creative and shoot briefs for social-led content
  • Liaise with the creative team to ensure specific content is created for all social channels
  • Track and report on success of campaigns and content, come up with recommendations for how to improve and continue building performance
  • Budget Management
  • Manage and be responsible for the annual budget for all UK & EU related social media activities, ensuring spend is effective in delivering brand objectives
  • Attend and contribute to weekly team updates and lead additional team meetings where necessary

Essential Criteria
  • Proven experience developing 360 social media strategies. The ability to manage multiple social media channels with a consistent, on-brand tone of voice
  • Experience of how to create successful shopping experiences on both Facebook and Instagram
  • Excellent communication and people skills
  • Understanding of creative story-telling and adapting content for different channels, especially Instagram, Instagram Stories, and Facebook
  • Strong project and campaign management skills
  • An understanding of data and analytics, to measure results and inform future activity
  • Faultless copywriting skills, fluency in English
  • An interest in influencer marketing
  • Ability to spot new trends and recognise new social opportunities
  • A natural curiosity and love for the fashion industry, keeping up to date with the latest trends and developments
  • Creative approach with fantastic writing skills
  • Ability to produce exceptional work within tight time parameters

The salary bracket for this role is £23k - £25k per annum, depending on experience.
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