Paid Media Analyst

Employer
Lynx Recruitment Ltd
Location
London, UK
Salary
Competitive
Closing date
26 Nov 2020

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Sector
Marketing & PR
Contract Type
Permanent
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My client is looking for a Paid Media Analyst to maximize the performance of each client's display campaigns through monitoring and optimizing campaigns and helping to alleviate other team member workload. As a Paid Media Analyst you need to function well as part of the team but also have the ability to work independently. Programmatic display will form the bedrock of your knowledge coming in but we will train you across multiple channels so that gradually your experience can be applied across accounts more broadly.

The Role

* Responsible for day to day management of display campaigns for a range of clients, working towards pre-defined goals and optimising budget and strategies against KPIs

* Reporting back on performance of campaigns in Excel and keeping them abreast of changes and optimisations made on those campaigns. Generate and analyse advanced daily/weekly/monthly reports and highlight insights

* Monitoring and optimizing campaigns to performance objectives; conversions / revenue (90%) and Brand / softer targets (10%)

* Research & setting up client campaigns across display/programmatic and within 3rd party Adservers from scratch

* Troubleshooting tracking and set-up issues within all buying platforms and adserver.

* Running external (3rd party) supplier campaigns and making optimisation suggestions.

* Learning best practices and the correct actions to take in any given situation

* Defining requirements, tracking implementation and ad server integration with bid management tools

What we are looking for:

Skills

* Flexibility to adjust to the shifting advertising ecosystem

* A good grasp of excel

* Ability to analyse large data sets into meaningful action

* Ability to learn new technology platforms and feel comfortable using these to implement campaigns

* Ability to drive performance while ensuring that all aspects can be reported on

* Troubleshoot and resolve all internal and external issues associated with ad campaigns

* Commercially minded and practical in setup ideas

Experience

* 1.5 year minimum managing and optimising (hands on keyboard) prospecting and retargeting campaigns working towards clients goals of CPA / ROI

* Working knowledge of a range of DSPs

* Previous exposure to the use of third party tracking to execute, monitor and optimise campaigns towards these goals

* Experience of setting up and maintaining client reports in excel

* Understanding of latest trends & technology

Desirable

* Want to learn other channels like Paid Social and Paid Search which is one the ways in which the role might evolve

* Preferable DSP experience Sizmek, BrightRoll, Amobee

* Experience running other channels (Paid Search, Paid Social, SEO)

* Experience using analytical tools such as Google Analytics

* Experience with Adservers and Tracking technologies

* Previous experience managing 3rd Party Campaigns

Qualifications

*

A degree with a minimum of a 2:1 classification, ideally in a science, business or marketing vertical or part of an agency internship program
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