Insight Development Manager

Boston Hale
Berkshire, UK
Closing date
31 Oct 2020

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Marketing & PR
Contract Type
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Insight, IQVIA, Pharmaceuticals, NHS

Insight Development Manager

Our client, one of the world's largest Pharmaceutical companies, is looking for a seasoned insight professional to join their flourishing Customer Insight team. This professional will provide thought and strategic leadership on Insight throughout various areas of the business.

  • Lead an annual Strategic Insight process, creating a mixed discipline (Market research, desk research, modelling) insight narrative which will form a key basis for annual strategy
  • Proactively deliver investigatory business solutions and customer/market insight, to support the activities of Human Pharma
  • Provide effective and timely Insight support with evidence-based techniques to the Human Pharma organization to maximise ongoing business performance and opportunities
  • Provide thought leadership and support on additional analytical tools and statistical techniques capable of delivering value going beyond the standard set
  • Support campaign impact assessment and channel mix modelling and provide data driven indications on how to optimise the campaign outcome
  • Perform robust statistical forecast as required by the business using evidence-based techniques

Key experience:
  • Ability to demonstrate relevant experience in a similar role
  • Previous experience with customer journeys analysis and customer segmentation strongly preferred
  • Previous experience in the Pharmaceutical or similar sector i.e. medical/NHS
  • Some experience of using IQVIA as a tool
  • Strong stakeholder engagement / management and presentation skills

If you would be interested in taking on this senior, strategic and business influencing opportunity, then apply ASAP with your CV and we can take it from there

Kind regards
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