Marketing Manager Campaigns & Sector
We have a fantastic opportunity for a talented and driven Campaigns & Sector Marketing Manager reporting directly to the Head of Marketing.
Marketing Manager Campaigns & Sector Responsibilities:
-Working directly with key internal stakeholders to develop, fully integrated, multi-channel and innovative marketing campaigns that reflect public sector and public finance issues - including developing from the outset clearly defined outcomes-based campaign propositions, project plans and campaign budgets
- Aligning campaign strategy to CIPFA's overall business objectives
- Being the marketing lead for the Local Government and Central Government sectors, as well as for our Counter - Fraud proposition - developing and managing marketing plans accordingly
- Presenting campaigns in a coherent and logical manner on CIPFA's website - ensuring user journeys are client-centric
Marketing Manager Campaigns & Sector Requirements:
You will have a passion for brand and marketing with a proven track record in the development and management of business-development focussed campaigns across the whole marketing mix. Working closely with our corporate communications team taking the lead on the creation and implementation of CIPFA's marketing-led campaigns.
A clear and confident communicator, you will be comfortable dealing with and influencing senior stakeholders with the ability to bring people from different teams together to form effective project teams.
The role would suit someone with a strong business development acumen but who wants to work in marketing.
The Chartered Institute of Public Finance and Accountancy (CIPFA) is the world's only professional accountancy body to specialise in public services, and our portfolio of qualifications is the foundation for a career in public finance.
Our members work across public services in national audit agencies, major accountancy firms, and other organisations and companies around the world where public money needs to be effectively and efficiently managed.
Globally, CIPFA leads the way in public finance. We support best practice in the management of public-sector resources and use our values and expertise to help UK and international public financial managers and auditors to support the best interests of society and tax paying citizens.
Location: We are currently working from home. In normal circumstances the location is flexible, London/Chester.
Job type: Full Time, Permanent
Hours: 36 per week
Salary: up to £55k per annum
Benefits: 25 days annual leave, Up to 10% employer's pension contribution, Season ticket loans, Employee Assistance Helpline, Exclusive employee discount and rewards at many major brands including health & well-being, retail, restaurants and mobile technology providers
Closing date for applications: 31 October 2020
Please note we may close the vacancy early once a sufficient amount of applications are received. Therefore, please make sure you complete and submit your application at an early stage.
You may have experience of the following: Marketing Manager, Marketing Campaigns, Campaign Manager, Communications Officer, Communications Manager, Digital Marketing, Social Media, PR, Public Relations, Marketing Programs, Marketing Operations, Campaign Strategy, Event Marketing, Events Marketing, etc.