Digital Marketing Executive

Employer
SI Recruitment
Location
Middlesbrough, UK
Salary
Competitive
Closing date
27 Oct 2020

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Sector
Marketing & PR
Contract Type
Permanent
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My client are looking for an experienced Digital Marketing Executive a strong track record in managing PPC, SEO and Affiliate programmes. The Digital Marketing Executive will work very closely with the eCommerce Manager and oversee all digital marketing activity for the company.

Duties include:
  • Devising strategies to drive online traffic to the company website
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaigns and agencies
  • Utilising a range of techniques including Online Merchandising, Email, SEO and PPC
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness
  • Managing all design work on the website to coincide with new product launches and seasonality
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing

Requirements of the role:
  • Experience managing PPC, SEO and Affiliate programmes
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media
  • Previous experience in a similar digital marketing role
  • Be a creative thinker
  • Experience in fashion retail is preferred, but not essential
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