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Zenith People
Sunderland, UK
Closing date
26 Oct 2020

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Marketing & PR
Contract Type
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Job Details

The Company

Zenith Commercial Department are currently supporting a Sunderland based business on their search for an Editor to join their highly successful Marketing Team. The role will lead the Editorial and Digital Media team, working to the Head of Content and Marketing. The successful candidate will be responsible for ownership of companies Brand and Editorial schedule, leading the team to ensure all content helps make it easier for businesses to do more and go further. Editorial responsibility will be across all forms of media including written content, along with audio and visual, such as podcasts, webinars, articles, and index reports.

The Role

·Inspire members of the team to innovate and strive for excellence at all times

·Create an environment where individuals can excel and barriers to our success can be discussed openly

·Ensure performance is effectively managed and issues are addressed in a timely and appropriate manner

·Set and provide clear direction on the companies aims and objectives, leading by example at all times

·Take responsibility for ensuring compliance with all standards within the team

·Develop people with the right skills, knowledge, attitudes, and behaviours to operate to their full potential

·Engage employees through involvement and communication

·Support employees' health and wellbeing and maintenance of a good work-life balance

·Drive productivity by directing and guiding the work of others within the team and across functions (as appropriate)

·Recognise and value individual's contribution to the success of the business

·Create, implement, and maintain effective resource management models and systems including editorial schedule

·Develop ambitious content are aligned to company strategy and resonate with various audiences, including businesses and partners

·Oversee production of content, campaigns and marketing materials including art layout, design, animation, visual and audio media, typesetting, layout and pagination, copy writing,

·Manage and lead the brand (both internally and externally)

·Ensure we create content that will build our audience to drive traffic, engagement, leads, that convert to deliver sales and customer retention

·Collaborate across functions to deliver an effective content strategy are developed including detailed editorial plans and schedules that meet the business objectives within agreed budgets

·Channel management of digital content utilising best practices

·Act as commissioner of services, ensuring briefs are clear, documented and any procurement is undertaken in line with the Group's policies

·Develop contacts and networks, build relationships with appropriate contributors and free lancers

·Research and analyse the content environment to ensure the company remains market leading, cascading best practice and insight

·Ensure editorial quality assurance, so content is consistent with brand voice, style and tone

·Take pre-emptive/corrective action as appropriate and inform future plans

·To gather, analyse and present structured management information for use by the Management Team and external stakeholders in planning

·Ensure compliance on all editorial and manage branding guidelines

The Person

·Ability to communicate effectively across all channels at all levels

·Attention to detail, methodical approach to quality assuring editorial copy, brand and tone

·Has produced creative and innovative media

·Leadership of an editorial/content team (including digital, not just traditional publishing)

·Experience with creating compelling messages for different target demographics

·Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office etc.)

·Experience creating content for the web and growing a social audience

·Editorial mindset that seeks to understand what audiences consume

·Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

·Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms

·Brilliant presentation skills

·Educated to degree level or equivalent in related field

·Experience leading or delivering on external client projects

·Basic technical understanding of web publishing and SEO

·Experience with acting as company's spokesman and advocate via media appearances, interviews, sales calls, trade shows, etc.
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