eCommerce Manager

Employer
Alexander Steele
Location
Blackburn, UK
Salary
Competitive
Closing date
19 Nov 2020

View more

Sector
Marketing & PR
Contract Type
Permanent
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eCommerce Manager

Alexander Steele are working in partnership with an award winning FMCG manufacturing business. They supply their innovative product range into a variety of channels including retail, wholesale, and online channels.

The business is going from strength to strength and they are looking to add a talented eCommerce Manager to their Commercial team.

The Role:

The eCommerce Manager is there to drive success through the companies digital and online channels.

Key Responsibilities:

* Develop & sponsor the Digital Strategy in consultation with Head of Marketing

* Devising strategies to drive online traffic to key destinations incl. website

* Tracking conversion rates and making improvements to key destinations

* Responsibility for driving revenue & profit via DTC and 3rd party online channels

* Drive Amazon campaigns and key metrics across the purchase funnel

* Developing and managing digital marketing campaigns, delivering key KPI's

* Utilising the full range of techniques including, SEO, PPC, email, display etc.

* Develop and deploy strong competitive e-commerce strategy

* Develop plans to secure acquisition, retention, LTV and CPA key metrics

* Develop and deploy the social media strategy for the company

* Work with Marketing team to develop best in class content strategy

* Build relationships with third parties, advocates, affiliates, bloggers, influencers

* Managing online brand and product campaigns to raise brand awareness

* Manage and maintain the company website and e-commerce platforms

* Optimise the usability, design, content and conversion of digital platforms

* Manage and optimise CRM strategy and data management and utilisation

* Development with design partners of key digital assets

* Responsibility for planning, budgetary control and targets of all digital marketing

The Candidate:

The ideal candidate will meet the following criteria:

* Degree educated in a Business, Marketing or Digital related discipline.

* Minimum of 2 years eCommerce sales experience ideally within FMCG.

* Strong commercial acumen with a desire to succeed.

* Experience of tools such as Google Analytics, A-B Testing or equivalent.

* Experience of managing budgets and thinking strategically.

* Excellent communication skills.

What's On Offer:

* £40k + benefits

* Excellent career progression.

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