Digital Marketing Specialist, 40-50k

Employer
Jam IT Consultancy LTD
Location
Bracknell, UK
Salary
Competitive
Closing date
19 Nov 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Our clients are an award winning IT solutions company who are seeking to hire an experienced Marketing & Communications Specialist with 2-5 years experience within Digital Marketing field. Salary is around the 40-50k Mark. Looking for Marketeers with passion, resilience and a winning mentality.
Marketing & Communications Specialist Job brief
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our clients digital marketing campaigns across all digital channels.
Responsibilities of Marketing & Communications Specialist
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
* Design, build and maintain our clients social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Instrument conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
* Bsc/BA degree in marketing / Languages, Humanitarian, Business or Sciences or a related field
* CIM preferred
* Proven working experience in digital marketing
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* CRM Marketing
* Paid Marketing services
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement
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