At Clarks, we build quality and innovation into more than just our shoes. Are you looking for a fantastic role to showcase your Marketing expertise? Implementing marketing plans that delight and attract existing and new consumers across all channels and multiple markets. Activating the Clarks Global digital marketing strategy, you will be collaborating with the regional eCommerce teams, leading the delivery of key digital assets, platforms and technologies to support the seasonal marketing process to build the Clarks brand across our digital platforms.
This role is a 12month fixed term contract to cover maternity leave.
You will be accountable for pulling together all regional insights and market trends into driving the global digital marketing strategy. Delivering all the appropriate tools that align with the Global Marketing Plan, you will also support the delivery of the commercial results of the digital channel and build our brand position through the digital channels.
You will be working in collaboration with the Global Head and Business Unit teams to ensure that digital is fully integrated into the overall seasonal content plan by feeding in all relevant insights, lessons and requirements to ensure the plan is fully optimised for digital.
On-going management & coordination of all owned global digital tools is essential in this role as you will be required to deliver the brand and regional strategies ensuring they are fit for purpose and up to date (including Clarks.com, Facebook etc.) Coordinating the necessary resources throughout the business to deliver SLA updates, including Studio, IT, Regional eCommerce teams & Business Units.
You will have the opportunity to innovate, motivate and share your digital experience, being instrumental in enhancing our company performance and watching our brand grow.
Well, it goes without saying that you'll already come from a digital marketing background, either agency or inhouse. You'll have a good understanding of different channels with focus on retail and their particular marketing needs. Using your strong commercial acumen, project management and problem solving skills, you'll be able to see creative ways to deliver strong marketing messages.
Proven knowledge of digital marketing, specifically compelling brand websites, content production, social media, SEO, paid search, eCRM, display, web analytics with proven results is a must for this role. Along with experience in managing budgets, partners and service providers including agencies, online marketing and other related companies to achieve digital objectives
You will need strong communication skills with the ability to engage at any level. Influencing and high-level stakeholder management skills are essential as this role will see you building a cohesive and global digital plan that is locally relevant.
Life with us
Over 46 million pairs of Clarks shoes are sold globally. That makes us a £1.5 billion business and a truly worldwide brand. We now have some 12,000 employees across 75 different countries - everywhere from Europe to the Americas. Despite being the world's leading global casual footwear brand, we're still majority owned by the Clark family and based in Street, Somerset - where the Clarks business began. Street is the nerve centre of our business, driving growth and the whole Clarks success story.
As well as development opportunities, pension and a competitive salary, you'll also enjoy a variety of benefits. These range from 25 days' holiday (plus bank holidays) to discounted healthcare. And, as everyone loves new shoes, you'll also get a very healthy discount on our products.
We love hearing from great people
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Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long-held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.