PPC Manager

Employer
CloudScope
Location
Essex, UK
Salary
Competitive
Closing date
26 Oct 2020

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Sector
Marketing & PR
Contract Type
Permanent
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PPC Manager

£35,000 per annum Chelmsford/Essex's

CloudScope are looking for a PPC specialist to join a well-known agency based in Essex's as a PPC Manager. You will be managing and analysing PPC campaigns, deliver training and be in charge to handle costs effectively within the PPC campaigns.

The Role
  • Processing PPC audits for new clients
  • Setting and effectively managing paid media campaigns: Google Ads, Bing Ads, Facebook, Linkedin, Twitter, Google Display Network
  • Managing Google Tag Manager / Google Analytics projects for large corporate clients
  • Establishing targets and managing budgets
  • You must also be able to set up paid search campaigns by conducting target keyword research and writing relevant ad texts, whilst ensuring effective campaign and keyword structures
  • Analysing analytics and feeding back advice (this is an important part of the role)
  • Proactively keeping up to date with new developments in PPC and actively researching, testing and proposing new approaches to improve PPC services.
  • You will work closely with the sales team by:
  • Helping to form proposals
  • Auditing potential clients' accounts
  • Helping with or attending pitches from time to time

The Candidate
  • The ideal candidate will have 3-4 years' experience of managing multiple clients' Google Ads accounts as well as using Google Analytics software
  • Have a good understanding of marketing in general (both online and offline approaches) and be able to communicate strategies to clients effectively.
  • Be able to carry out comprehensive conversion rate analysis and ROI tracking for clients' PPC accounts
  • Working knowledge of PPC, SEO, Web Analytics, CRO
  • Be Google Ads qualified
  • Be Google Analytics qualified
  • Bing Ads Qualified
  • Working knowledge of Google Tag Manager
  • Advanced knowledge of Google Analytics (Setting up Goals, Ecommerce Tracking, Custom Dimensions etc)
  • Possess good organisational skills and the proven ability to execute successful PPC strategies
  • Excellent communication and presentational skills are also required for this role
  • Proficiency with advanced Google Ads features, such as display, advanced bidding strategies, shopping campaigns

Essential experience
  • 3+ years' experience focused on PPC
  • Mainly Google Ads experience and for paid social we prefer Linkedin Ads.
  • In terms of the type of market, B2B experience is our key priority.
  • GTM is essential
  • We are looking for someone with experienced with different sizes of clients (small, medium, and large), not only large ones and small or big budgets as the approach is always different.
  • All of the campaigns are direct response (lead generation), so we want someone experience on this kind of campaigns.

Salary: £35k DOE

Location Chelmsford

Commute: Ipswich, Colchester, Stanway, Witham, Braintree
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