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B2B Marketing Executive

Key Group
Preston, UK
Closing date
12 Nov 2020

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Marketing & PR
Contract Type
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Key Group is one of the most exciting, forward-thinking brands in financial services right now, focused on helping people unlock a better retirement.

As we continue to grow, we have an opening for an ambitious and talented marketing executive to join our busy B2B marketing team.

You will already be working in a marketing executive role with experience of running multi-channel marketing campaigns. You'll have a background in B2B marketing and although financial services experience would be an advantage, it is not essential as many of the skills you have already honed in your current role will be transferable.

As part of the network and strategic partner team, you will be helping to drive greater penetration of our B2B propositions (manufacturing and distribution) into the range of networks and strategic partners we are aligned to. You will be required to efficiently and effectively support a range of B2B marketing activities covering operational tasks, with a strong focus on campaign development and management using a wide range of marketing channels. This will include social media, digital advertising, content marketing, events and in particular e-marketing.

In return, we can offer a competitive remuneration package and a role at the very heart of this fast-paced business, in a large and dynamic marketing team. We are proud of what we do and who we are, and Key Group is committed to helping everyone in our organisation unlock their true potential and thrive.

If you are looking for your next exciting career step into a role that will not only stretch you but reward you for your efforts, we'd like to hear from you.

Key Responsibilities:

Plan and manage the scheduling, testing and deployment of external marketing campaigns
Support B2B Social Media campaign strategy, including content marketing development, deployment and growing follower numbers amongst adviser community
Track the weekly/monthly performance of campaign KPIs against previous campaigns and industry standards and communicate the performance of emails to internal stakeholders. Assist with producing ongoing status reports and regular account campaign analysis reports as required
Work with internal stakeholders (e.g. Sales team) to identify optimal channels for acquiring new customers via competitions, social media, campaigns, direct mail and other channels; test different techniques and promotions for driving conversion from registration
Ongoing management and continued segmentation of the adviser database to identify and target supporters and lapsed supporters with specific campaigns
Research and review new marketing opportunities with our network and strategic partners and make recommendations on where to spend the budget
Responsibility for managing/monitoring campaign activity, as required, creating accurate and engaging copy to suit a business-to-business audience
Ensure full compliance across all marketing activity where appropriate and help co-ordinate record keeping/monitoring of all compliant material within the B2B area
Identify conference opportunities, provide administrative support and attend events where necessary
Work in collaboration with all stakeholders across the business
Some travel (including overnight stays) will be required for attendance at key industry/company eventsMarketing | Business to Business | Marketing Executive | B2B | Campaign Management | Analysis | Multi-channel | Strategic | Presentation | Graduate | Financial Services | Network Marketing | Content | Social Media | Events

Essential Skills

B2B marketing experience preferred
Managing multi-channel marketing campaigns
Planning and developing marketing activity using all areas of the 'marketing mix'
Graduate or equivalent with marketing campaign experience
Financial services experience preferred; knowledge of the pension/retirement income market would be advantageous. Knowledge of/experience in network marketing and operations within the financial services industry a distinct advantage
You must also be able to plan, organise and control day-to-day work on a number of projects
Strong communication and presentation skills, with a positive persuasive manner and excellent organisational and planning skills
Makes evident good technical understanding and can pick up new tools quickly
Creative and enthusiastic with a desire to 'pitch in' and work with the team to meet company objectives
Able to contribute to operational/strategic, internal/external plans
Work well within the team environment and be able to work under pressure of deadlines
Highly motivated, resilient, ambitious with excellent attention to detailAbout Company

Our purpose is to help people finance a better retirement. Our mission is to be the UK's leading later life lending company. Our connected portfolio of brands comprises of Key, Key Partnerships, more2life, The Equity Release Experts and Air Group
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