Head of Growth - E-commerce/Direct-to-consumer (DTC)

Employer
PROMiXX Ltd
Location
Cardiff, UK
Salary
Competitive
Closing date
27 Oct 2020

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Sector
Marketing & PR
Contract Type
Permanent
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Head of Growth - E-commerce/Direct-to-consumer (DTC)

Location: PROMiXX HQ is in Cardiff City Centre. This role can offer flexible remote working, with occasional days at HQ. PROMiXX are accepting nationwide applications.
  • Hello potential future PROMiXX employee. If you're looking for an exhilarating, career-defining opportunity; working alongside a talented, dynamic team within a fast-growing health and wellness consumer products business: you've come to the right place.
  • PROMiXX is developing a new category of performance nutrition hardware. Our mission is to help others unlock peak performance and optimal health through cutting edge technologies and beautiful design.
  • PROMiXX is a global omni-channel business with teams in the UK and USA. We're looking for an exceptional growth marketer to lead the rapid-scaling of our Direct-to-consumer Business. Reporting directly to the CEO, you will own the digital journey, building on existing strategies and executing best-in-class campaigns across our digital footprint to drive fast, profitable growth.

Responsibilities:
  • Own and be accountable for the PROMiXX direct-to-consumer (DTC) business across all channels and global markets.
  • Develop and implement a world class customer acquisition strategy across all channels, building on existing strategies whilst driving new opportunities.
  • Use clear analysis and optimisation techniques to scale paid campaigns and develop activations that will drive new customer acquisition and yield good return on investment.
  • Be the key driver in developing and optimising the performance and digital brand marketing of our E-commerce DTC platform for global selling.
  • Lead the development and management of Conversion Rate Optimisation (CRO) strategies using key data analysis to facilitate efficient CAC at scale.
  • Manage website and commerce platforms, conversion funnels, checkout, and associated analytics.
  • Work directly with the CEO and Finance Team to establish optimal budgeting, forecasting, pricing and promotion.
  • Support the business by reporting on existing KPIs and identifying future growth opportunities via data insights and analyses, building a culture of continuous learning through on-going testing, measurement and optimisation.
  • Build great relationships with in-house teams and with external partners across social media, PPC, SEO, email, ambassador/affiliate etc.
  • Nurture and develop a talented team of direct reports.

What do we need?
  • You'll have a minimum of 4+ years of strong e-commerce experience, ideally working in a fast-paced start-up environment, including:
  • Proven track record of achieving rapid DTC growth.
  • Experience in developing and delivering a strategic approach to driving ongoing traffic to generate sales and build brand awareness across different markets.
  • An in-depth knowledge of Shopify.
  • Experience with Amazon marketplace.
  • A collaborative leader with experience in managing and developing a small team.

Who are you?
You are:
  • A self-starter with a passion for growth marketing.
  • You have a growth mindset with a hunger for learning.
  • Customer-centric, able to develop unparalleled customer experiences.
  • Dynamic, entrepreneurial and able to think "outside the box".
  • Organised, detail-oriented yet agile, able to juggle multiple projects, last-minute requests and quick turnarounds - all with a positive attitude!
  • A clear structured thinker with the ability to understand, analyse and leverage complex data.
  • Ambitious and excited about working in a market-leading, rapidly growing young company with a bunch of driven yet fun-loving colleagues.

Salary: £35k-£50k + Performance Bonus
Benefits: Employee Options Scheme
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