Marketing Manager

Employer
Glu Recruit
Location
South Yorkshire, UK
Salary
Competitive
Closing date
26 Oct 2020
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Role: Marketing Manager

Salary: £30-£35K depending on experience

Location: Sheffield (with some remote working possibly 2/3 days)

Our client is a fast growing fintech company

The role:

We are on the hunt for an experienced, enthusiastic, and driven Marketing Manager to drive usage and visibility of our consumer-facing digital platform.

Duties and responsibilities:

* Full accountability for the planning, delivery, and performance of all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

* Build and maintain our social media offering across Facebook, Twitter, LinkedIn, and Instagram

* Measure performance of marketing campaigns and assess against goals (ROI and KPIs)

* Identify trends and insights, and optimise spend and performance based on the insights

* Brainstorm new and creative growth strategies

* Collaborate with internal teams to create landing pages and optimise user experience and conversion through testing and analysis

* Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

* Collaborate with third party marketing agencies and other partners

The successful candidate:

* 5+ years of relevant work experience in-house or at a marketing agency working across a variety of initiatives/clients and/or managing campaigns and activations

* Experience in increasing user engagement and following across multiple social platforms

* Demonstrable experience leading and managing SEO/SEM, marketing database, email and/or display advertising campaigns

* Proven ability to identify target audiences and devise digital campaigns that engage, inform, and motivate them

* Solid knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture etc.

* Experience in setting up and optimising Google Adwords campaigns

* Strong analytical skills and data-driven thinking

* Up to date with the latest trends and best practices in online marketing and measurement

* Ideally some B2B experience including PR & customer retention focused campaigns.

Glu Recruit are an equal opportunities employer
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